Ideavibes ws nc-07182012

Crowdsourcing and Citizen Engagement Paul Dombowsky

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Will Rogers famously said that “Everybody is ignorant, just on different subjects.” One of the lessons of modern social media is that the reverse is also true: everyone is knowledgeable, just on different subjects. Social media and crowdsourcing provide unique ways to tap into that knowledge. BiIle, Haller and Kadlec – Promising PracMces in Online Engagement, Australia

Citizen Engagement Spectrum The shiP to the right makes for happier ciMzens – what about staff?

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Defined An engagement process whereby organizaMons seek input from either open or closed communiMes of people, either homogenous or not, to contribute ideas, soluMons, or support in an open process whereby the elements of creaMvity, compeMMon and campaigning are reinforced through social media to come up with more powerful ideas or soluMons than could be obtained through other means.

Why Bother? OrganizaMons have a difficult Mme engaging with their communiMes to strengthen their relaMonship and be ciMzen/crowd focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and educaMon.

Crowdsourcing

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Citizen Engagement for Your City

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•  There are many one way conversaMons happening: •  Blogs

•  Downtown Winston Salem •  Winston Salem Journal •  Winston Salem PoliMcs •  ePodunk •  Democracy North Carolina •  Under the Dome

•  Podcasts •  The Lesdesirables •  WUNC-‐Sot •  The State of Things (WUNC)

•  Make no mistake – your ciMzens want to be involved in transforming the City of today to City 2.0.

•  Where is the engagement? Where is the innovaMon happening?

Driven by Social Media Pladorms

ONLINE ENGAGEMENT

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IdenMfying problems, opportuniMes or future issues

Policy ConsultaMon

Customer Service and Service Delivery

CommunicaMon and PromoMon

Use Cases

Land Use and Development

Programs and IniMaMves

Listen & IdenMfy (Audience Analysis)

Inform (InformaMon)

Consult & Involve

(ConsultaMon)

Collaborate & Empower (CollaboraMon)

Levels of Engagement Lifecycle

Explicit Experts

Emergent Experts (community leaders, front

line stakeholders)

General Audience

Who is your crowd?

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CITY

Engagement Targets

Where Innovation / Crowdsourcing Fits

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Community

Open Space How we gather

Social Media How we talk

Leadership How we inspire &

enable

Open InnovaMon

Crowdsourcing Where ideas come from

Innovation: Crowdsourcing vs The Survey

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Crowdsourcing Surveys

•  Lends itself to diversity of parMcipaMon •  Fewer barriers to parMcipaMon •  Drives innovaMon – new ideas from leP

field that have merit •  Easy to interpret – the crowd generally

makes things clear •  Comments are focused

•  Great for solidifying preconceived ideas or direcMons

•  Hidden •  Requires interpretaMon which is open

to biases by reviewers •  Doesn’t encourage creaMvity

The Appeal

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•  Crowdsourcing surfaces new perspecMves •  Invites parMcipaMon from nontradiMonal

sources •  Infuses real energy into the process of generaMng ideas

and content •  Empowers people when they feel their voice is being heard •  Technology can enable parMcipaMon by disenfranchised

(ie. PCs in libraries/shelters with ciMzen engagement campaigns)

•  Builds engagement and relaMonships with new audiences

Things to Watch For

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•  Excessive lobbying and promoMon •  Narrow crowds product narrow results •  No follow-‐through causes creditability hit •  If you say you are generaMng soluMons for X, communicate

what happened and why •  Broad ideaMon campaign descripMons will result in less focused

results BUT too narrow will restrict creaMvity •  Dismissing ideas that seem far fetched •  IdeaMon oPen requires refinement – understanding what your

crowd is saying by ‘x’

NYC CiMzen Engagement Program

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Example 1: Citizen Engagement

San Francisco Engage4change CiMzen Engagement Program (2 weeks) •  No. of Engagements = 2252 •  Referrals = 64% from TwiIer •  Cost = 500 ice cream cones ($1,000) •  Humphry Slocombe’s Crowd

= 320,000 twiIer followers and Facebook Friends

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Example 2: Citizen Engagement in SF

Launched in May of 2012 Designed to move ideas for improving Scouts and the web experience from email to an open innovaMon pladorm.

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Example 3: Myscouts Innovation

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Example 4: Open Innovation with Citizens City of OIawa Have a Say Sustainability Campaign

Case Study

CITY OF OTTAWA: Choosing our Future Campaign The City of Ottawa selected the Ideavibes Crowd Engagement Platform™ as a pilot project to test crowdsourcing and the Ideavibes tool to generate interest, awareness, engagement, innovation and momentum leading up to the release of 3 draft plans focused on sustainability.

Key Successes1. Engagement and participation from new voices

2. Demonstrated the public is ready to make sustainable choices

3. Sparked innovation in the community around an important issue for the future

Critical Success Factors

The critical success factor for the ‘Have a Say’ campaign was to provide an acces-sible process that would open a channel for innovation for those who:

• are high-interest but have limited capacity for engagement

• do not or are unable to attend public events

• are not comfortable being vocal but whose voice deserves to be heard

• want online alternatives for engagement - choice and variety

Purpose of this Engagement

The purpose of this campaign, and the use of the Ideavibes Crowd Engagement Platform, was to generate conversation and innovation around sustainability in our community, inspire personal actions, hear from a new audience and embrace ideas from those not normally heard from, be able to spread the word about the initia-tive by tapping into social media, engage large numbers of citizens in a cost effective, transparent, innovative and sustainable way, and generate momentum and energy leading to the release of the plans.

Goals

The City of Ottawa had a number of goals they needed to fulfill with this process:

• Generate ideas and gauge support

• Increase social media presence

• Continue building relationships with new audiences

• Demonstrate that the public is ready to make sustainable choices

• Engage at least 1000 participants

How Citizens Participated

The campaign’s central question was: What is your idea for how the Cities of Ottawa and Gatineau and the National Capital Commission (NCC) can make our Capital Region more sustainable? What choices will you personally make to create a more sustainable future? Then citizens were able to participate in one or more of four ways in either English or French:

• Vote on ideas they supported

• Submit a new idea

• Comment on existing ideas

• Share ideas (Twitter, Facebook, Email)

Results

The City of Ottawa exceeded their goals through this engagement process using the Ideavibes Crowd Engagement Platform. During the campaign, over 6000 were engaged with:

• 213 Ideas generated

• 150 Comments made

• 6122 Votes cast

• Tripling of website visits and average time on the site

• Over 50% of referrals to the campaign came directly from the crowd

Ideavibes

Ideavibes has developed the first Crowd Engagement Platform to enable organizations to create crowdsourcing and/or crowdfunding campaigns that use the power of social media and tapping into the wisdom of crowd to strengthen relationships through engagement and participation. It’s about starting innovative projects, building better products, setting new directions, driving innovation, being more community-focused, funding worthy initiatives and sparking social change.

www.ideavibes.com | @ideavibes | blog.ideavibes.com | [email protected] | +1.613.878.1681

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Example 5: State of Washington Budget Ideas for cuung the state budget were generated with this online campaign: -‐  2,000 ideas posted -‐  130,000 votes cast

Problems: Ideas not implemented – reasoning? -‐  State said some ideas did not take into account

the complex relaMonship between Federal and State Government

-‐  Most popular idea – end the ability of reMred employees to double dip – collect pension and work as a contractor. Not implemented due to poliMcal nature of issue.

-‐  CiMzens leP wondering – is crowdsourcing a legiMmate exercise, or only for public relaMons?

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Example 6: Development Site in NY

hIps://popularise.com/ciMes/1/neighborhoods/1/projects/1

Possibili;es include: •  Property development – front end – what do you want to see here? •  RecreaMon programs •  Policy development •  BudgeMng – what would you be willing to sacrifice to do X •  How should we celebrate X? How should we honour Mr/Mrs. X? •  We have a problem with X (ie. Vandalism) – what should we do to solve it?

(could be broad or hyper local) •  Process changes •  The how to implement for new programs and policies

More Crowdsourcing for Your City

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It all starts with a Question or Problem

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•  Needs to be: – Clear and compelling – Not leading – Allow for open innovaMon – Encourage parMcipaMon – Allow for outliers to feel comfortable

I have a challenge

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•  Land use determinaMon – who drives the agenda and the conversaMon?

•  Two approaches •  Opportunity driven •  InnovaMon driven

•  The difference lies in where the ideas come from

•  From the user or the customer •  From the supplier

So many definiMons …

According to Wikipedia – crowdfunding describes the collecMve cooperaMon, aIenMon and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts iniMated by other people or organizaMons. Crowdfunding occurs for any variety of purposes,[1] from disaster relief to ciMzen journalism to arMsts seeking support from fans, to poliMcal campaigns, to funding a startup company, movie [2] or small business[3] or creaMng free soPware. Crowdfunding is a type of crowdsourcing.

What is Crowdfunding?

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Types of Crowdfunding

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49%

18%

22%

11% DonaMon Based

Equity Based

Lending Based

Reward Based

DonaMon Based

Equity Based Revenue & profit sharing

Lending Based

P2P lending, P2B lending &

social lending

Reward/Preorder Based

Crowdfunding Worldwide

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US$1.5BN 2011 –raised through crowdfunding globally

452 04/2012 – Number of Crowdfunding Pladorms

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Why? •  There was a gap for funding ‘stuff’ and the

market filled the need with a new channel •  The gap was for a new way to fund change

•  InnovaMon •  CreaMve endeavors •  Startups •  ChariMes – new channels

•  ReflecMon of the dissaMsfacMon with current channels for funding

•  Control maintained by the creators/founders •  Funders aren’t looking for control – they just

want to parMcipate / belong / connect

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Mind the Gap – Small Business Funding •  Over the past 17 years, 65% of net new jobs came from

small business •  Small business / start-‐ups used to find funding by

tapping into savings, home equity and friends/family •  Savings rates have declined and home equity has been

disappearing •  $51b invested in US start-‐ups in 2010 – accredited

investors made up only 19% -‐ majority came from friends and family ($41.6 billion)

Source: Forbes, June 6, 2012, hIp://blogs-‐images.forbes.com/ilyapozin/files/2012/06/infographic.png

I have a challenge

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Opportunity Driven (supplier) Innova;on Driven (customer)

City Posts Challenge

Crowdsourcing used to generate

ideas

Crowd determines their preference

Feasibility Review takes place

Developers invited to respond to specific RFP

City releases RFI

Developers Respond

Short list

ConsultaMon

Study

SelecMon

•  Ideas and informaMon produced by and on behalf of the ciMzen or the crowd

•  Crowd is empowered to spark the innovaMon that will result in an improved approach to governance

•  Move away from ‘Vending Machine Government’ •  Responsibility is shared between ciMzens and staff

Government as a Platform

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Pay Taxes Expect Services Repeat

•  Central portal where both ciMzens (have one view), and City staff (have a different view), can see all engagement happening at any given Mme – list and mapped.

•  City staff – create campaigns based on requirements – help in choosing the right methodology and tool set (town hall meeMng, survey, crowdsourcing, etc.)

•  CiMzens – quickly be able to check consultaMons relevant to them – see results.

•  Single pain of glass or panel approach to engagement •  It could look like this:…

Vision for Engagement for Cities

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Possible Option for Citizen Engagement Portal

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•  Easy to set-‐up and deploy •  Able to run mulMple campaigns at once •  Can run Crowdsourcing and Crowdfunding Campaigns •  Build sMckiness and community around those that engage (sign-‐in and see

past votes, comments, ideas) •  Hosted soluMon (in Canada) •  Able to be implemented on exisMng website or set-‐up in new, desMnaMon

site •  Social Media connected •  Pay per campaign model – mulMple campaigns

can be run at once

Ideavibes Citizen Engagement Platform

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Helping Make Change Happen One Project at a Time

Crowdfunding Opportunities for Your Organizations

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Crowdfunding for Start-‐ups • Regionally or locally based

Crowdfunding for Community IniMaMves • Regionally or locally based

Centrally run iniMaMve for City to post projects – respond to challenges • IE Federal sponsored Crowdfunding Site for Community AcMon

Crowdfunding and Crowdsourcing to make projects happen • CombinaMon of Funding and Ideas and ExperMse

Innova;on from your Crowd

Crowdsourcing Opportunities for Your Organizations

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Solve problems by geung input from your crowd • Internal and External Crowd

Drive innovaMon by supporMng ‘Ideas that MaIer’ • Improve programs and processes

Build success stories and support partnerships • Develop culture of innovaMon and making things happen

Crowdsourcing as part of your ciMzen engagement strategy • Coupled with increased social media acMvity to enhance exposure and create new opportuniMes

Thank you – Questions? Paul Dombowsky | 613.878.1681 | [email protected] | www.ideavibes.com