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Dr. John Girard's keynote at the Minot YP Annual meeting.
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MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
If Knowledge is Power . . . Why am I always in the Dark?
Sagology1
John P. Girard, Ph.D.John P. Girard, [email protected]@sagology.com
www.sagology.comwww.sagology.com
@JohnGirard JohnGirard
My Story … My Perspective2
Associate Professor of Management
S
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
Sagology
MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
About Sagology3
Sagology is dedicated to connecting people with people to facilitate collaboration, learning, and knowledge sharing through keynotes, workshops, and consulting.
sagology [sāj‐ol‐uh‐jee]
‐noun
1. the study of organizational wisdom in all its forms, esp. with reference to technology, leadership, culture, process, and measurement
2 the study of one venerated for experience judgment and wisdom
Sagology
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
2. the study of one venerated for experience, judgment, and wisdom.
Origin:
2008; Canadian English, from Middle English sage + ‐ology.
Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep‐ in Indo‐European roots.]‐ology [Middle English ‐logie, from Old French, from Latin ‐logia, from Greek ‐logiā (from logos, word, speech; see leg‐ in Indo‐
European roots) and from ‐logos, one who deals with (from legein, to speak; see leg‐ in Indo‐European roots).]
Knowledge Sharing – Nothing New?4
Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage.
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
What Advantage?5
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
CBS News: 11 September 20066
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
Including Ray Downey, Special Operations Command Including Ray Downey, Special Operations Command lost 95 menlost 95 men that day that day ––totaling totaling 1,600 years of experience. 1,600 years of experience. (emphasis added)(emphasis added)
MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
7
The difference . . . Data to Knowledge
October 27, 1917October 27, 1917
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
Q1 Q1 -- What time is it?What time is it?
Q2 Q2 –– Where are these people?Where are these people?
Q3 Q3 –– Why is the boy smiling?Why is the boy smiling?
Explaining knowledge . . . 8
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
“. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we don't know.”
MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
Runner Up9
"I think that gayI think that gay marriage is something that should be between a man and a woman."
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
Knowns and Unknowns10
UnknownUnknownKnownsKnowns
UnknownUnknownUnknownsUnknowns
KK KK
Wal‐MartHP
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
KnownKnownKnownsKnowns
KnownKnownUnknownsUnknowns
Comp Intell
MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
Unknown unknowns11
Somewhere on the West CoastSomewhere on the West Coast
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
Types of Knowledge12
C
Easier to document and share
ExplicitExplicit
Michael Polanyi
Easier to replicate
Leads to competency
Harder to articulate
Contributes to efficiency
s a e
20%
80% TacitTacit Carla O’Dell
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
Harder to transfer
Harder to stealHigher competitive
advantage
O’Dell, C. (2002, May). Knowledge Management New Generation. Presented at the APQC’s 7th Knowledge Conference, Washington, DC.
MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
The impact of not . . . sharing13
According to Computer Associates . . .According to Computer Associates . . .
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
http://www.youtube.com/watch?v=lH39xjXaLW8
The Generation Game14
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
15
Digital Native or Digital Immigrant?15
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
Community Engagement – Generation V16
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
http://www.gartner.com/it/page.jsp?id=545108
MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
Do you know your customers?17
“A i l t d i hi h“A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
like corporations.”
groundswell.forrester.com
The Social Technographics™ Ladder18
Critics respond to content from
Creatorsmake social content go. They write blogs or upload video, music, or text.
Creators
Joiners connect in social networks like MySpace and
Collectors organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com
others. They post reviews, comment on blogs, participate in forums, and edit wiki articles.
Critics
Collectors
Joiners
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
Inactives neither create nor consume social content of any kind
Spectators consume social content including blogs, user‐generated video, podcasts, forums, or reviews
Spectators
Inactives
MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
The Social Technographics™ Ladder19
Creators US 55+12%
US 182446%
US 354423%
200924%
200718%
US Adults
Critics
Collectors
Joiners
28%
12%
26%
50%
38%
85%
34%
20%
54%
37%
21%
51%
25%
12%
25%
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
Spectators
Inactives
%
64%
30%
%
89%
3%
%
73%
17%
%
73%
18%
%
48%
44%
Crowdsourcing20
Crowdsourcing is the act of taking a job traditionally g j yperformed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large
f
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
group of people in the form of an open call.
http://www.youtube.com/watch?v=TCM7w11Ultk
MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
Global Top Internet Sites (Reach) – 5 Sep 0921
1. Google 35%2 Yahoo! 26%
http://www.alexa.com/topsites/
1. Google2 Yahoo!2. Yahoo! 26%
3. Facebook 23%4. YouTube 19%5. Windows Live 16%6. MSN 12%
2. Yahoo!3. Facebook4. YouTube5. MySpace6. Windows Live
7. Wikipedia 10%8. Blogger.com 9%9. Baidu.com 5%10. Yahoo.jp 5%
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
7. Wikipedia8. Craigslist9. eBay10. MSN
MySpace 11(4%) Twitter 13 (4%) Twitter 14 Bing 16
Global Top Internet Sites (Reach) – 5 Sep 0922
1. Google 35%2 Yahoo! 26%
http://www.alexa.com/topsites/
1. Google2 Yahoo!2. Yahoo! 26%
3. Facebook 23%4. YouTube 19%5. Windows Live 16%6. MSN 12%
2. Yahoo!3. Facebook4. YouTube5. MySpace6. Windows Live
According to Facebook:
• 20,040 Facebook users live within 50 miles of Minot, ND (age 18 and older)
• 3,960 Facebook users live in Minot, ND who graduated from college
7. Wikipedia 10%8. Blogger.com 9%9. Baidu.com 5%10. Yahoo.jp 5%
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
7. Wikipedia8. Craigslist9. eBay10. MSN
MySpace 11(4%) Twitter 13 (4%) Twitter 14 Bing 16
who graduated from college• 178,060 Facebook users live in ND (age
18 and older)
MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
The Crasher Squirrel 23
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
Think before you post . . . 24
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
www.johngirard.net [email protected]
Storytelling: Commander‐in‐Chief25
20062006
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. ([email protected])
GoldenGoldenGlobeGlobe
AwardsAwards
If Knowledge is Power . . . Why am I always in the Dark?
Sagology26
John P. Girard, Ph.D.John P. Girard, [email protected]@sagology.com
www.sagology.comwww.sagology.com
@JohnGirard JohnGirard
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