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If the product is freeyou’re the product
MeMatt Hames
Content Strategist
Colgate
@mhames
linkedin.com/in/matthames
Overview
• Digital platforms – your use
• Goals of the social platforms
• Keep your identity & data safe
Digital Media•1.94 billion
•1.371 billion
•1.311 billion
•1 billion
•1 billion
•1 billion
•1 billion
•889 million
•700 million
•500million
•328 million
•321 million
To organize the world’s information and make
it universally accessible and useful
To capture and share the
world’s momentsgive people the power to share and make the world more open
and connected
To instantly connect people everywhere
to what’s most important to them
empower people to express themselves,
live in the moment, learn about the world, and have fun together.
“if the product is free, you are the
product”
Should you care?
• Social networking platforms ask people to status cast.
• What are you doing?
Office of Communications
Two bits of advice
Own the first page on Google
• If you can own your spot on Google.
• You can do it for a brand.
• Explain to people how to do it.
Make a good password
• Complexity is good• Upper & lower case, special characters
• 15 characters is the “Gold Standard”
• Passphrase help – 4sN7ywtlaA2G+G
• Don’t share – use tools to share docs, etc
• Don’t reuse them on multiple sites
• Set your PC or Mac to lock after 5 mins of inactivity
How many of you use a lock screen or password on your phone?
a) Yes, I have a password or lock screen
b) No, I don’t
c) Huh?
Mobile Security
• Use a lock screen
• Use tracking app – preferably with remote wipe
• Back up mobile device
• Disable GPS for apps unless needed• Think carefully about GeoTagging photos