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WHAT CAN
LARGE ORGANISATIONS
LEARN FROM
START UP CULTURE
CIOS AS
TECH INVESTORS?
ILONA SIMPSON IGNITE LONDON: DEMONSTRATING THE VALUE OF DISRUPTIVE INNOVATION 17TH NOVEMBER 2015
EXECUTIVE SUMMARY
• THE LINEAR THINKING AND ITS LIMITATIONS • WHY DIGITAL DISRUPTION AND HOW TO HARVEST THE OPPORTUNITY • CIO AS VENTURE CAPITALISTS? THE 3 KEY QUESTIONS • PRACTICAL ANSWERS • KEY TAKEAWAYS
THE LINEAR THINKING AND ITS LIMITATIONS
LOREM IPSUM ……. …….
LOREM IPSUM ……. ……. …….
LOREM IPSUM ……. ……. …….
LOREM IPSUM ……. ……. …….
LOREM IPSUM ……. ……. …….
the pyramid: hierarchy matters
maturity models: one step at a time
crawl - walk - run: one step at a time
OLD ENTERPRISE TO SMART ENTERPRISE… AND TO SMART IT?
electronic tools semiconductor enterprise telecom consumer smart enterprise
AMPEX 3Com connected
SOURCE: FORMATION 8
WHY IT MATTERS? DISRUPTION POTENTIAL BY START UPS
FUNDS REQUIRED TO START YOUR OWN TECH BUSINESS
2000 2012 soon?
$5,000,000 $50,000 ?
SOURCE: DIGITAL TRANSFORMATION RESEARCH INITIATIVE AT IESE BUSINESS SCHOOL WWW.IESE.EDU
ENTERPRISE
SOCIETY
DIGITAL PARADIGM: AFFORDABLE & ACCESSIBLE
TECHNOLOGY
ENTERPRISE
SOCIETY
TECHNOLOGY
old world new world
SOURCE: DIGITAL TRANSFORMATION RESEARCH INITIATIVE AT IESE BUSINESS SCHOOL WWW.IESE.EDU
“OLD” WORLD MEETS “NEW” WORLD ENTERPRISES AND START UPS
“The battle between every startup and incumbent comes down to whether the startup gets distribution before the incumbent gets innovation.” Alex Rampell, www.a16z.com
source: Cap Gemini Consulting
CIOS AS TECH INVESTORS? INFORMATION TECHNOLOGY P&L?
CUSTOMER
PRODUCT TEAM
SUCCESSFUL START UPS: LISTEN HARD CUSTOMER
• UNDERSTAND THE WANTS • FOCUS ON THE MUSTS • ENGAGE FOR FEEDBACK
SUCCESSFUL START UPS: SIMPLICITY IS THE KEY PRODUCT
• MAKE IT FAST • SOLVE A REAL PROBLEM • IMPROVE RELENTLESSLY
SUCCESSFUL START UPS: ABILITY TO EXECUTE TEAM
• WHO ARE YOUR PEOPLE • CLARITY OF FOCUS • VISIBILITY OF EXECUTION
QUICK ACTIONS FOR CIOS: ACTIONABLE INSIGHTS
CUSTOMER
• SOCIAL WIFI • TARGETED MICRO MESSAGING • DIGITAL JOURNEY PERSONALISATION
QUICK ACTIONS FOR CIOS: ACTIONABLE INSIGHTS
CUSTOMER
PRODUCT
• SOCIAL WIFI • TARGETED MICRO MESSAGING • DIGITAL JOURNEY PERSONALISATION
• JTBD (JOBS TO BE DONE) • MINIMUM VIABLE PRODUCT • PROTOTYPE - PILOT - ROLL OUT
QUICK ACTIONS FOR CIOS: ACTIONABLE INSIGHTS
CUSTOMER
PRODUCT TEAM
• SOCIAL WIFI • TARGETED MICRO MESSAGING • DIGITAL JOURNEY PERSONALISATION
• JTBD (JOBS TO BE DONE) • MINIMUM VIABLE PRODUCT • PROTOTYPE - PILOT - ROLL OUT
• “OUTSIDE IN” FOR QUICK WINS • FROM STATIC TO AGILE TOOLS • STRUCTURED ENGAGEMENT
KEY TAKEAWAYS
• LINEAR MODELS ARE DISRUPTED BY THE DIGITAL REALITY • TECHNOLOGY HAS NEVER BEEN SO AFFORDABLE AND ACCESSIBLE • REAL, TANGIBLE OPPORTUNITY TO DELIVER BUSINESS RESULTS WHEN
• FOCUSING ON SOLVING A REAL PROBLEM • STARTING SMALL AND IMPROVING RELENTLESSLY • BUILDING TEAM ENGAGEMENT AND ENSURING EXECUTION
