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Norway - Open for business
Fredrik SyversenDirector Industry Development
Overview• About IKT-Norge• Norway and ICT• Norway as a technology leader• Why choose Norway• Our core strengths• Partnering possibilities
IKT-Norge• Largest business association for the ICT industry.• Membership of 400 companies with total turnover of 15 bill. Euro.• Represents all parts of the ICT value chain, from content
providers to infrastructure.• International network
o member of EICTA, WITSA, and ICC• Sets the ICT industry on the agenda – in politics, in media, in the
business- and financial community and in the the general public.• Promotes R&D, export- and internationalization and innovation
within the ICT industry
Perception of Norway...
www.ikt-norge.no
This is Norway
Made by FUNCOM
This is Norway
Made by Vizrt
This is Norway
Made by Tandberg
This is Norway
Made by Qt/NOKIA
This is Norway
OS for kids made by Easybits Software
Why Norway is ahead
Current situation
• OSEX :• Oil price down over 50%--but on the way up• Unemployment on the way up...but lowest in Europe• The ICT-sector is not hurting now...but....• Expect little or no increase in growth next year• Effect on sales
– This time... positive given a bulletproof business case.... P– ricing is vital– RoI backed by evidence based business case
What the numbers say...
ATH 530 - Crisis: 230 - Current: 345
The ICT sector is booming• ICT market is highly mature• Norwegian companies are among the first to adopt and
implement new solutions.• Rapid process of modernization in the public sector based on
ICT solutions.• Norwegian ICT increasingly merits international attention, and
several Norwegian ICT companies are represented in theDeloitte FAST 500 ranking.
• Overwiev of the biggest industries in Norway1. Oil & Gas 279 bill. NOK2. Constructions 183 bill NOK3. ICT-sector 166 bill NOK4. Food –sector 124 bill NOKo Forestry 31 bill NOKo Software industry 27 bill NOKo Fisheries 23 bill NOK
10 reasons for choosing Norway1. World leader in wireless communications, the Internet and new media2. Excellent innovation and entrepreneurial climate3. Sophisticated personal and industrial IT usage4. World class IT and telecom infrastructure5. Outstanding test market6. Competitive workforce with good language skills7. Management skills, well suited for a global high-tech economy8. A well-developed financial market9. Internationally-oriented society10.High industrial productivity and profitability
Last but not least: Wealthy and willing to invest in technology
Our core strengths• Humanizing technology
o Technology whichenables human interaction
o User interfaces• Applications for mobile
communicationso Browsers: eg Operao Search:eg FASTo SDK: eg TROLLTECH
• Open Source solutions
• Telecom solutionso Tandbergo Telenor
• eGovo Public services 24/7o ICT for health care
EPJo ICT for education
LMS
Case: eHealth
Operating systems/Tools
IP TelephonyFixed/wireless
NetworkFixed/wireless
Digitaldictation
Patient signal
Applik.Data
St. Olav
Applik.Data
DMF/NTNU
Pasient terminal
Pheripherals
Intelligentwiring
NorskHelsenett
Message server
Log on/auhentication
TV distributionAudio/Video
Alarm/911
MDA
Active Directory
Pasient
Syke-pleier
Doctor
Assistantnurse
StudentProfesor
Bio-Ing.
Adminworker
Approaching the Norwegian market
• Excellent products and services• Reference customers...
– Norwegian if not....– ...Scandinavian if not...– ....North-European if not..– ... Personal contact
• We are willing to take a risk...but..– We have a rigid system on:
• Deliverance on promise• Be open on problems, we like that...• Triple check if specs are understood
• Seing is believing..– Must see the facilities and meet management
Norway open for business
• We need:o International partners who can provide:
Market knowledge Market access The packaging of a product or a service Tie innovation with market orientation Hardware to our software Outsourcing opportunities
Contact: Fredrik Syversen, [email protected]