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Territorial Marketing

Car Park as Image Tool

Parking des Célestins, Lyon (France)

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Parkings take part to image building

While entering a city, big or small, visitors are often confronted first to a car park.

And most of the time such places don’t generate positive emotions …

Lyon decided to go its own way in collaborating with well known artists to design and animate its car parks.

Lyon’s car parks have become places to visit …

The tourist office organizes tours to visit them.

Let’s take a tour to the Parking des Célestins …

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Lyon’s own signs

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First emotion from the nice square outside

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Celestins Car Park entrance

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Picture show in the lobby

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View from the entrance down

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Somewhere in the middle

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Even a bicycle race goes through

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Video: Free Lyon VTT race

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Other examples

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