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Presented to: Mr Ajeet Sharma Presented by: Aanchal Chopra, Ankita Kapoor, Ankit Jain, Sachin Gusain
Kirnoor Brar, Mrinal Vijayvargiya & Harshita Baranwal
Integrated Marketing Communication
Print Advertisement : ___I DaRe YoU To HELP_____, by Can Change
SOLD
___I DaRe YoU To HELP_____ Every year, 3,00,000 girls are sold for SEX!
A Modern Day Trade – “Not for SALE!”
STOP Abuse REPORT Abuse!
24/7 strongly working for trafficking cases. For information & queries Contact: C139 Sector 44 Noida Call
01204249883 www.canchange.com Email: [email protected] Follow us on Facebook & Twitter
The UN has reported that “Human Trafficking is the second largest illegal enterprise in the world,
followed by illegal drug sales.” It’s the fastest growing crime industry. Unemployment, War & Poverty
are key drivers of human trafficking. Homeless are at a great risk of being targeted. Keep your eyes &
ears open for evidence of human trafficking or enslavement. Be and informed consumer by finding out
where products come from. The majority of trafficking are between 18 to 24 years of age.
Sex Trafficking plays a major role in the spread of HIV. Speak out for the Poor, Helpless & Sufferer !
humans aren’t possessions
___I DaRe YoU To HELP_____
24/7 strongly working for trafficking cases. For information & queries Contact: C139 Sector 44 Noida Call
01204249883 www.canchange.com Email: [email protected] Follow us on Facebook & Twitter
The UN has reported that “Human Trafficking is the second largest illegal enterprise in the world,
followed by illegal drug sales.” It’s the fastest growing crime industry. Unemployment, War & Poverty
are key drivers of human trafficking. Homeless are at a great risk of being targeted. Keep your eyes &
ears open for evidence of human trafficking or enslavement. Be and informed consumer by finding out
where products come from. The majority of trafficking are between 18 to 24 years of age.
Sex Trafficking plays a major role in the spread of HIV. Speak out for the Poor, Helpless & Sufferer !
humans aren’t possessions
“Seldom do they never escape. Those
that do never forget, never feel free, never feel human, being a survivor of
bondage” STOP Abuse REPORT Abuse!
Are they Born for the Specific Purpose –
Being Sold
___I DaRe YoU To HELP_____
24/7 strongly working for trafficking cases. For information & queries Contact: C139 Sector 44 Noida Call
01204249883 www.canchange.com Email: [email protected] Follow us on Facebook & Twitter
The UN has reported that “Human Trafficking is the second largest illegal enterprise in the world,
followed by illegal drug sales.” It’s the fastest growing crime industry. Unemployment, War & Poverty
are key drivers of human trafficking. Homeless are at a great risk of being targeted. Keep your eyes &
ears open for evidence of human trafficking or enslavement. Be and informed consumer by finding out
where products come from. The majority of trafficking are between 18 to 24 years of age.
Sex Trafficking plays a major role in the spread of HIV. Speak out for the Poor, Helpless & Sufferer !
humans aren’t possessions
Brief of Can Change – Print Advertisements
• Magazine & Newspaper Ad
• Objective: To generate awareness and evoke the feeling of anger against the wrong as-well as to create awareness against human trafficking.
• Uniqueness : Representation and exciting ‘emotional connect’ visuals.
• Target Audience – Everyone and anyone who can read & understand English and who is and is not aware of Human Trafficking.
• Components of the Print Ad – Headline : Posing a challenge! Call to Action.
– Visuals: Emotional
– Copy: Narrative and fact based
