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Copyright © 2012, Courtney Shelton Hunt, PhD3
Lead or Follow?
Let’s Chart Our Own Course
What’s Everyone Else Doing?
Copyright © 2012, Courtney Shelton Hunt, PhD4
No Shared Direction
Let’s Go This Way! I’m Not So Sure…
Copyright © 2012, Courtney Shelton Hunt, PhD5
An Inevitable Tension
Ready to Build Barricades and Cautions
Copyright © 2012, Courtney Shelton Hunt, PhD6
Different Perspectives
We’ve Been Foiled! Let’s Find a Way!
Copyright © 2012, Courtney Shelton Hunt, PhD7
The Yin-Yang of it All…
In Chinese philosophy, the concept of yin-yang… literally meaning "shadow and light," is used to describe How polar opposites or seemingly
contrary forces are interconnected and interdependent in the natural world, and
How they give rise to each other in turn in relation to each other
Source: Wikipedia
Copyright © 2012, Courtney Shelton Hunt, PhD10
A Judokan Approach to Change
Core ideas– Recognize and accept individuals and organizations
as they are, rather than as they should be– Work with current realities rather than against them
Goal: achieve maximum results with minimum effort
Principles– Yielding, leverage, balance, momentum– Open-mindedness, self-reflection, empathy, respect– Intense concentration, discipline
Copyright © 2012, Courtney Shelton Hunt, PhD11
EMBRACE THE “NEW NORMAL”It’s a Brave New World – Even if you want the old one back!
Copyright © 2012, Courtney Shelton Hunt, PhD12
Social Tech Makes the World Go ‘Round
Copyright © 2012, Courtney Shelton Hunt, PhD13
New Software and Hardware New Forms of Digital Networks
Thinking beyond Social Technology
Copyright © 2012, Courtney Shelton Hunt14
“Real World” vs. “The Cloud”A False Dichotomy
In the Industrial Era In the Digital Era
+
Social media is “just” a communications tool.yes, and…
Social Technology is a Utility
Copyright © 2012, Courtney Shelton Hunt - all rights reserved16
A nuclear power plant is “just” a way to turn on the lights
Copyright © 2012, Courtney Shelton Hunt, PhD17
PublicSocial Media
Sites
(Semi)PrivateDigital
Networks
Enterprise 2.0
Organizations Get “Social”
Intranet 2.0(Human Resources)
(Internal Communication)
KnowledgeManagement 2.0
BusinessIntelligence 2.0
ProjectManagement 2.0
Learning2.0
Copyright © 2012, Courtney Shelton Hunt, PhD18
Social Business Applications Accounting and Auditing Finance Law and Ethics Operations Management Knowledge Management Information Technology Leadership Communications Human Capital Management
Copyright © 2012, Courtney Shelton Hunt, PhD19
PREPARE TO LEADThe best way to influence and move others may be to change ourselves first
Copyright © 2012, Courtney Shelton Hunt, PhD20
To Move Forward…
Recognize that you don’t know what you don’t know… but you know more than you think you do
Develop Digital Era competencies
Make the same commitment to putting your best foot forward in the cloud that you do to putting your best foot forward on earth
Strive to master time and information management challenges
Copyright © 2012, Courtney Shelton Hunt21
What’s Your SMQ?
Copyright © 2012, Courtney Shelton Hunt, PhD22
Digital Era Competencies Concepts: Ideas unique to the Digital Era, or that take on new
meaning in the Digital Era
Tools: Specific enabling technologies or applications of technology
Platforms: Environments in which multiple 2.0 technologies are leveraged for specific purposes
Skills: Capabilities unique to the Digital Era, or that take on new meaning in the Digital Era
Tactics: Specific means of leveraging 2.0 technologies to achieve goals and objectives
Management: Issues and challenges related to the development of social media strategies and plans, including the creation of online communities
Copyright © 2012, Courtney Shelton Hunt, PhD23
Time and Information Management
Constant change, lightning speed, and high volume are the “new normal”
You’re never going to find the time to develop proficiency – you need to make the time
Large (initial) investments of time are unavoidable Digital engagement is a marathon,
not a sprint It’s impossible to “have it all,” “do
it all,” or “know it all” Technology and tools can help, but
they can’t replace good judgment
Copyright © 2012, Courtney Shelton Hunt, PhD24
WORK SMART, NOT JUST HARDSo you don’t mindlessly “jump on the bandwagon,” “miss the boat” or “jump the shark”
Copyright © 2012, Courtney Shelton Hunt, PhD25
The SAPLING Approach
StrategizeStrategize
AssessAssess
PlanPlan
Lay a FoundationLay a FoundationImplementImplement
Adjust ‘N’ Fine TuneAdjust ‘N’ Fine Tune
GrowGrow
Copyright © 2012, Courtney Shelton Hunt - all rights reserved26
Slow and Steady… Think carefully about whether potential benefits
are worth the costs, and which digital technology investments are likely to produce the best returns
Benchmark against the efforts of earlier adopters and learn from both their successes and failures
Don’t rush, or try to do everything at once – a strategic, methodical, and phased approach is more effective in the long run
Copyright © 2012, Courtney Shelton Hunt, PhD27
Making Digital Investments Concepts
– Cost of Inaction (COI)– Return on Investment (ROI)– Return on Engagement (ROE)– Return on Contribution (ROC)
Perspectives– Short term – specific, tactically
focused, easy to measure– Long term – general, strategically
focused, hard to measure
Remember the 10/90 rule: for every
$10 you invest in tools, you could
invest $90 in people
Copyright © 2012, Courtney Shelton Hunt, PhD28
More Words to the Wise Proceed with “mindful flexibility”
– Be patiently impatient
Balance idealism and pragmatism Emphasize quality over quantity Be strategically tactical
– Understand the big picture… while focusing on what’s right in front of you
– Think before you act– Engage in strategic experimentation– Fail smart, which means fast – and hopefully small
Copyright © 2012, Courtney Shelton Hunt, PhD29
Things to Balance The “organization of the future” and traditional
values, practices and priorities People with different “digital comfort zones” The rights and responsibilities of the
organization and its employees Freedom and control Standardization and customization
Copyright © 2012, Courtney Shelton Hunt, PhD30
Plan Across the Privacy Spectrum
Public Platforms– Purposes: marketing, branding, recruiting, PR
– Examples: Facebook pages, Twitter accounts, LinkedIn Company pages, Google Plus pages
Semi-Private Digital Communities– Purpose: communication and collaboration among individuals
who have shared interests (but aren’t in the same organization)
– Examples: Ning communities, Facebook groups, LinkedIn groups
Private Digital Networks– Purpose: communication and collaboration among individuals
who are linked by a common organizational identity
– Examples: too many to list…
Copyright © 2012, Courtney Shelton Hunt, PhD31
Manage Risks Develop a social media policy and guidelines Update all relevant policies, as well as codes of
conduct, contracts and other legal agreements, to reflect Digital Era risks
Address “ownership” and related issues Create sound governance standards, rules and
procedures Develop and implement robust training
– Brand ambassadors and other digital leaders– Managers– All other employees
Communicate, communicate, communicate!
Copyright © 2012, Courtney Shelton Hunt - all rights reserved32
About the SpeakerCourtney Shelton Hunt, PhDCourtney is the Principal of Renaissance Strategic Solutions (RSS) and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations.
RSS helps organizations enhance their effectiveness through the design and implementation of innovative and leading-edge strategies and programs. Specializing in social media, communications, and human capital management, we work with organizations of all sizes in both the for-profit and not-for-profit sectors, in a wide range of industries.
RSS is the founder and sponsor of the Social Media in Organizations (SMinOrgs) Community, a free professional community that provides information and guidance about the organizational applications and implications of social media.
In May 2013, Renaissance Strategic Solutions and
Social Media in Organizations became part of The
Denovati Group. This deck, created in 2012, primarily
reflects the old brands.
About the Speaker
Copyright © 2013, Courtney Shelton Hunt - all rights reserved33
Courtney Shelton Hunt, PhDCourtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations.
The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished through three divisions and two sub-brands:• Denovati Solutions• The Denovati Network• The Denovati Institute• SMART Blog• SMART Resources
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The Denovati…Pronunciation guide: day-no-VAH-teeDeconstructing the term:
– DE = Digital Era– NOV = short for novani, the Latin term for colonists,
immigrants, new residents…– ATI = those who seek knowledge and/or are in the know
Copyright © 2013, Courtney Shelton Hunt - all rights reserved
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The Denovati areDigital Era explorers, pathfinders and pioneers
who seek to understand and effectively leverage social and digital technologies
The Denovati Group
Copyright © 2013, Courtney Shelton Hunt - all rights reserved
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Click here to learn more about who we are, what we do, and what we offer
Denovati Digital Network
Click here to learn more and join us on one or more platforms
Copyright © 2013, Courtney Shelton Hunt - all rights reserved37