Importance and benefits of Co-branding

Brand partnership also known as Co-branding refers to a process when two companies or

brands form an alliance to work together in order to take their businesses to a new height.

Co-branding is not a new concept. It has been used for decades for different purposes.

Some purposes include the anticipated revenue boost, increasing the business exposure,

improving the brand value, increasing brand loyalty and customer acquisition.

The typical brand-partnership agreement involves two or more companies acting in

cooperation to associate any of various logos, brand identifier or color scheme to a specific

product that is contractually designated for this purpose. The main purpose of Co-branding

is to combine the strength of two brands, in order to increase the consumer base, making

the services and products more resistant to copying or to combine the different perceived

products associated with these brands with a single product.

A business can get a wide range of benefits through Co-branding. Read on to understand

the benefits a business can reap through Co-branding.

First and foremost benefit of Co-branding is that it can strengthen your value proposition.

You need to make partnership with a brand that perfectly complement your business,

making what you offer even more relevant to your targeted consumers. For instance, the

Dairy Queen’s Blizzards made brand partnerships with oreo and Heath bar in order to

improve the quality perception.

The Co-branding also help companies to reach a wide range of targeted consumers. It is

very beneficial, especially for those companies that are going to make an entry into a new

market. Most of the companies refer Co-branding as an easy and cost-effective alternative

to make a successful entry into a new market.

Co-branding also help companies in creating a buzz in the business world. Besides this, it

also helps companies in getting media exposure. The more media exposure your business

will get, the greater is the chance of brand awareness and brand exposure.

Apart from the above mentioned advantages, the companies can get also get numerous

advantages through Co-branding. If you are also planning for business partnership in

India, then you should approach a business consulting firm to make the entire process of

Co-branding easy and smooth. The business consultants work with clients right from finding

the best business partner, to documentation works to Co-branding to help clients in making

a successful and proficient business deal.

Futurebrands Ltd.,

W4D-204/3 Keshav Kunj, Sainik

Farms, New Delhi- 110062

Board no: +911126548000

Mail:

futurebrands@futurebrands.co.in

COO:+919811090390

Fax: +911126548001