Importance of barrier films and vacuum pouches in product positioning

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Product Positioning - Packaging Strategy

Product positioning can be regarded intwo aspects, firstly from marketing point ofview and secondly, from merchandizeassurance.

Packaging on the other hand plays apromising role in highlighting positioningstrategy through multiple phases.


Protection from Environmental Influence

Safe delivery of goods is the key to reachcustomer satisfaction. When it comes tosafety or protection, there are many factorswhich can affect the quality of merchandizesuch as leakage, environmental aspects,moisture, heat, damages caused duringtransit, etc.

Selection of comprehensive material is theright strategy to avoid such issues.


Safeguarding During Transit

Transit damage is one most common formof hurdles in material delivery. However,selection of suitable wrapping source can beapplied to eradicate transit problems.

Inner bulk liners, gas flush, non-vacuumand modified atmosphere covering pouchesare some of the casing materials which cansupport in this regard.

http://www.vishakhapolyfab.com/v-bigbagliner.shtml


Easy Categorization

Apart from protective aspects, next followsthe need for easy categorization in wrapping.Administering different forms of goods withcompatible form of wrapping source helps foreasy sorting out.

This way of stuffing also helps for businessgrowth as consumers would be able to identifymerchandize. They should feel the ease ofspotting out.


Flexibility and Convenience in Handling and Distribution

Choosing a 9 or 7 or 5 layered PA/EVOHhigh barrier film or 3 barrier co-extrudermaterial are some of the recent forms ofcomponents applied for effective casing.

This technology works out very well tomanage complete requirements of sortingout, handling and distribution. Thesematerials are comparatively stronger thanusual packs and they are compatible aswell.


More Scope for Customization

Wrapping materials like barrier films whichhelp for perfect positioning are flexible andstrong in nature.

The contain moisture barrier properties andhelp to sustain the original flavor and shelf lifeof the goods that may be kept in storage for quitesome period. Yet, it is transparent and allowsreaching customized solutions for positioning.


Marketing Advantages - Brand Identity

When it comes to marketing or businessbenefits, barrier and flexible packagingmaterials are in a way supportive forbuilding strong brand image, help theconsumer to identify particular brand andmanufactured goods, increases competencestrength and obviously pave way to increasesales.


Provides Opportunity to Obtain Unique Selling Point

The quality of merchandize need to be highlighted using strategic methodsbecause, in today’s scenario coping with commercial competence requiresinnovation. Vishakha Polyfab is one of the leading manufacturers of flexiblepackaging films that provide extensive patterns of barrier films and wrappingcomponents to help business meet competitive trends in precise productpositioning.


VISHAKHA HOUSE

Address:- Ashirwad Paras Corporate House,Corporate Road, Prahladnagar, Ahmedabad- 380 015. Gujarat. India.

Phone : +91 79 6190 7373Fax : + 91 79 6190 7340

Email : [email protected]

Contact Us

http://www.vishakhapolyfab.com/contactus.shtml


A FRESH APPROACH TO FLEXIBLE PACKAGING

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Importance of barrier films and vacuum pouches in product positioning