Impress Me or You’re Dead v2

MORE RULES FOR HOW CANDIDATES JUDGE RECRUITERS

(AND WHAT YOU CAN DO ABOUT IT BEFORE IT HAPPENS)

Presenter Info

• Kris Dunn• CHRO at Kinetix (RPO, Recruiting)• Founder of Fistful of Talent , The HR Capitalist • Hoops Junkie

KEYWORDS: Social Media Plan,

Findability, Likability, Best in Breed vs. "Suite"

Recruiter

2

Framing Candidate Judgment of You: (the recruiter)

Rule #2 Increase Your FINDABILITY

(is that a word? It is now..)

Findability Means You Trick People Into Researching (YOU)

• Remember – our goal is positively frame a candidate’s judgments of you as a recruiter

• The social work creates a deck from which you can promote

• Now that you’ve got a presence – a real one, not a crap one – you want people to find those accounts and be influenced by them

• Findability = Getting candidates to give your content stream a chance

4 Ways to Improve Your “Findability” as a Recruiter

• Simple, simple (but most of the world doesn’t do it) Embed links to your profiles in the following places:1. Email signatures - static2. ATS Messaging3. Job Posting Header and

Footers4. Signatures - dynamic

Please Drink the Kool-Aid

This is a Bonus – Steal This Tool Today• Wisestamp embeds RSS from

your content steam• http://www.wisestamp.com/

• Best way to make signatures dynamic

• Your interesting ways just became a lot more findable

Kris:kdunn@kinetixhr.comwww.fistfuloftalent.comTwitter: @kris_dunnLinkedIn: www.linkedin.com/in/krisdunn