Improve Your ProductWith Kano Model

By: Denis Riftin

What happens when customer meets your product for the first time

of mobile customers will abandon your site if they have to wait just 3 seconds for a page to load.

57%No patience

Source: Thesocialmediahat

Would not give more than two attempts to app that failed first time.

84%

No forgiveness

Source: Compuware

downloaded apps used once during the first six months.

25%

First impression

Source: Statista

You have only 5 second to grab customer interest

Don't frustrate your users

Kano Model

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Fulfill customers needs and desires.

Create Wow moments and memorable interaction

8 minutes explanation video

Always keep up with new developments in technology

Examples:

Excitement Attributes

Google Now generate Wow moment & memorable interaction - when you receive “Time to leave” notification that you don’t expect.

Performance need

There are so many options of cloud storage, you choose these who give you more free space like DropBox (16GB) or Google Drive (15GB).

Basic needsToday you wouldn’t use navigation app that does not get traffic information in real-time.

In 2008 online traffic information was - Excitement Attribute

Waze App