In Edit Festival Event Recap ENGLISH

IN EDIT FESTIVAL 2016

EVENT RECAP

In 2003, a documentary film festival was held for the first time in Barcelona, screening documentaries about important musicians and music genres, bringing to light a neglected up to that moment film category; the music documentary film.

Thirteen years later, IN-EDIT, is the most important music documentary film festival in the world. It has been organized in more than fifteen cities around the world, from Mexico City to Berlin and from Santiago de Chile to Madrid, while, at the same time, it is considered to be a “meeting point” for the friends of music and cinema. In-Edit Festival is the backstage of the musical world. It chronicles with the same sincerity moments of glory and of immense tension, the missteps and the emotions that only music can create. It chronicles the world character of music but also its changes depending on the country, the region or the language.

IN-EDIT Festival, came in Greece in 2014, its first stop was Thessaloniki and the following year it was organized in two different editions; Athens edition, in February and Thessaloniki edition, in April. In 2016, while completing thirteen years of age, IN-EDIT set off its global journey from its hometown, Barcelona, and before traveling for the first time to Italy and Netherlands, it stops for a few days in Athens and Thessaloniki.

Parenthesis brought In Edit Festival in Greece and proudly presented it for the 3rd consecutive year.

music for your eyesIN EDIT FESTIVAL 2016

RECAP

Mr. Dynamite: The Rise of James Brown R.E.M. by MTV

The Sacred Triangle; Bowie, Iggy & Lou 1971-73 Theory of Obscurity: a film about The Residents

They Will Have to Kill Us First: Malian Music in Exile

prog

ram

me

Amy Backstreet Boys

Daft Punk Unchained Lemmy

ALIVE INSIDE Cobain: Montage of Heck

B-Movie: Lust & Sound in West-Berlin 1979 - 1989 The Amazing Nina Simone

IN EDIT FESTIVAL 2016 RECAP


stories from the

backstage




Most Popular Business

ASTOR CINEMA - OLYMPION CINEMA

2 VENUES


KEY NUMBERS

ATHENS - THESSALONIKI

2 CITIES43 SCREENINGS

8 SIDEBAR EVENTS

20 DOCUMENTARIES

9.000PEOPLE


IN EDIT FESTIVAL ATHENS EDITION

CINE ASTOR 24-28.02


IN EDIT FESTIVAL THESSALONIKI EDITION

CINE OLYMPION 07-13.04

sidebar events



opening act

λατερνατιβ ΑΤΗ


soundcheck party

εφηµερίδα ΑΤΗ

terranga beat music showcase ΑΤΗ


In Edit party

εφηµερίδα ΑΤΗ


Soundcheck Party

ΓΙΩΡΓΟΣ ΖΕΡΒΟΣ Cocktail Bar

SKG


In Edit Opening

Souled Out SKG


Mark Reeder Masterclass SKG

Balloon over Glasgow Εφηµερίδα SKG


MARK REEDER DJ SET Cocktail Bar SKG

In Edit meets Reworks Cocktail Bar SKG

For the very first time In Edit Festival presented a kids’ section, a collaboration of In Edit Festival and the Aristotle University of Thessaloniki. High school students participated in the subtitling process of 2 documentaries and saw the result on the big screen

In Edit Kids


audience & demographics


audi

ence

fans on 2015

9.000 fans

60%

60% Increase IN EDIT FESTIVAL 2016

RECAP

dem

ogra

phic

s

MENWOMEN * Demographics

4+22%

2-361%

118%

;

How much did you like IN EDIT FESTIVAL*;

92% of the fans liked or really like IN EDIT FESTIVAL

83% saw more than 2 films

80% Recognized at least 3 sponsors of the festival* 352 people were asked on a statistically

selected audience both in athens and thessaloniki

#moments

media exposure


med

ia pa

rtner

s

TV ex

posu

reRadio producer and TV Star Antonis Kanakis hosted a 45’ special program on ANTENNA TV (nationally broadcasted)for In Edit Festival 21.02.2016

more than 400’ in TV Time

TV ex

posu

re

more than 400’ in TV Time

To βίντεο spot του In Edit Festival ’s TV spot was screened more than 600 time in OTE TV channels (nationally broadcasted) between Feb. and April


Pres

s exp

osur

e

Cover Page on ATHENS VOICE

18.02


Pres

s exp

osur

e

mpre than 80 media and more

than 200 mentions


Pres

s exp

osur

e

more than 20 interviews

communication



prin

ts περισσότερες από 20

συνεντεύξεις

more than 10.000 paper

programs


prin


συνεντεύξειςmore than

2.000 posters


prin


συνεντεύξεις5 mega

banners

soci

al m

edia

90 Posts 20 Videos 200 Photos

Total LikesTotal Reach

Likes Comments Shares or Interactions

TOTAL REACH

media & PR valuation


med

ia va

luat

ion

printed press

digital media

radio

TV

TOTAL media & PR valuation

AD VALUATION PR VALUATION

35.000 €

68.000 €

60.000 €

200.000 €

363.000 €

125.000 €

270.000 €

120.000 €

400.000 €

915.000 €

partners

#moments

#moments

#moments

#moments

#moments

#moments

#moments

#moments

#moments

#moments

#moments

#moments

In Edit Festival meets Berlin

meets Reworks

#moments