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Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot. Tuesday 26th November, 2013.
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Inbound. Actually
A Marketing Story
Lisa Toner.@[email protected] #InboundActually
Marketing is a lot like Marriage
Marketing is a lot like marriage
Attraction
TrustAttraction
TrustAttraction
Respect
TrustAttraction
Respect Communication
“To really win in the modern age, you must
solve for humans.” - Dharmesh Shah, Co-Founder of
HubSpot
To really win in the modern age, we must solve for humans.
@dharmesh
“”
@Tweet this
86%skip TV
ads
91%unsubscri
be
44%direct mail
is never opened
200m
on DO NOT CALL list
How do you create marketing people love?
BUILD MARKETING ASSETS.
Blog & eBooks Tools Photos Videos & Podcasts Presentations
65% of European consumers do research online before purchasing.
Source: Consumer Barometer
Blog
EBook
Blog
TrustAttraction
Respect Communication
TrustAttraction
Respect Communication
“Every new blog post is an opportunity to ATTRACT your potential customers.”
@Tweet this
HubSpot Blog Traffic
@dianaurban
79%generate revenue
from blogging
57%increasein webtraffic
55%increase in
Twitterfollowers
Stats Show Blogging Works
TrustAttraction
Respect Communication
@dianaurban
“Create content that makes life easier for your audience.”
@dianaurban
20,000 views, 450 new contacts, 5 customers
TrustAttraction
Respect Communication
@dianaurban
@dianaurban
How can you provide context on your website?
“To provide interest context, use relevant CTAs on each of your website pages and blog posts.”
TrustAttraction
Respect Communication
@dianaurban
“To really win in the modern age, you must
solve for humans.” - Dharmesh Shah, Co-Founder of
HubSpot
Personalised emails will improve CTR by 14%.
@lisatoner13
“”
@Tweet this
TrustAttraction
Respect Communication
