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Inbound marketing is the strategy of getting found by customers using the combination of BLOGGING, SEARCH ENGINE OPTIMIZATION and SOCIAL MEDIA MARKETING.
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INBOUNDMARKETING
TRADITIONAL MARKETING
TELEVISION ADS
TELEMARKETING
NewspaperAds
Radio Ads
TELEVISION
NEWSPAPERS
TELEPHONE
RADIO
Expensive
Limited Reach
Low Return on Investment
Interruption Based
ITS TIME TO RETHINK MARKETING
80 MILLION +
Internet Users In India
80% of them look for products and services online
Is your Business present there for them?
INBOUND MARKETING
Inbound Marketing is the strategy of getting found
online by targeted customers looking for
services or products you provide
““
TargetedViral PotentialCost EffectivePermission BasedWord Of Mouth
Content SocialMedia SEO
I N B O U N D M A R K E T I N G
Inbound Marketing Mediums
CONTENT• Blogs
• Podcasts
• Presentations
• Videos
• White Papers
SOCIAL MEDIA• Facebook
• Google Plus
SEO
• Search Engine Optimization
• Keyword Analysis
• Backlink Building
• Analytics
It’s a combined effortSEO
Social MediaContent
The Of Inbound Marketing
The COPCA Inbound Marketing Cycle
CREATE
OPTIMIZE
PROMOTECONVERT
ANALYZE
C •Create compelling content on site
O •Optimize it for search engines
P •Promote it via various social media networks
C •Convert visitors into customers
A •Analyze the process, make changes and start again
TRAFFIC
LEADS
CUSTO-MERS
Get More Traffic
Convert Traffic into Leads
Convert Leads into Customers
Measure and A
nalyze
THE INBOUND MARKETING FUNNEL
A QUICK COMPARISIONOUTBOUND MARKETING
Expensive
Limited Reach
Interruption Based
Low ROI
INBOUND MARKETING
• Targeted
• Viral Potential
• Cost Effective
• Permission Based
• Word of Mouth
WHICH WOULD YOU CHOSE?
Indrashish Ghosh
www.indrashishghosh.com