INBOUND MARKETINGAssociation of Fund Raising Professionals, Hampton Roads Chapter

September 18, 2012

Fundraisers:I Feel

Your Pain

"The irony is that while there have never been more ways to reach consumers, it's never been harder to connect with consumers.”

Outbound vs. Inbound

AdvertisingDirect Mail

Telemarketing

BloggingSEO

Social Media

1. Get Found Online

• Keyword Research

• Persona Development

•Website

• SEO

• Blogging

• Social Media

Persona Development

Website• Easy to Navigate

• Professional Appearance

• Mobile Ready

• Search Engine Friendly

• Easy to Update

Rand Fishkin

Think Like a Publisher

Blogging

“No matter what, the very first piece of social media real estate I'd start with is a blog.”

-Chris Brogan

Social Media

“Content is fire. Social media is gasoline. “

-Jay Baer

2. Convert Visitors & Leads

• Offers

• Calls to Action

• Landing Pages

• Segment Leads

• Lead Nurturing

Calls to Action

Calls to Action

Landing Pages

Segment Leads

Lead Nurturing

3. Analyze & Improve

www.InboundMarketing.com

Photo Credits

• http://www.flickr.com/photos/jromero88/3918295996/

• http://www.flickr.com/photos/chrisdlugosz/3402959067/

• http://www.flickr.com/photos/adenocorticotropina/336295941/

• http://www.flickr.com/photos/brianholsclaw/572854948/

• http://www.flickr.com/photos/glasgows/164624699/

• http://www.flickr.com/photos/kriztofor/3724503239/