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Use your content to generate a guaranteed number of targeted, qualified leads from our business audiences.
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T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]
T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]
About Inbox Insight
Inbox Insight publish a range of highly targeted
B2B email bulletins to a subscriber base of over
1.5 million UK business professionals.
We specialise in cost-per-lead performance
based content marketing, syndicating the most
up-to-date and relevant whitepapers, guides,
eBooks and surveys to generate leads, demand
and brand awareness on behalf of our clients.
Our bulletins are delivered to over 500,000
decision makers in mid-market to enterprise
organisations (>50 employees) within IT, HR,
Finance, Marketing, Sales, Business
Management, Procurement, Project
Management, Fleet and Property job roles, as
well as over 1 million small business owners,
Proprietors and MDs (<50 employees).
T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]
Lead Capture Technology
Subscribers receive our bulletins, containing
different advertorials. They can click on the
inclusion(s) of interest, which takes them
through to a lead capture page...
Subscribers can then update their auto-populated personal
details, fill out the questions advertisers wish to ask (in
Symantec’s example (below), employee size and industry
sector) – and click ‘Submit Request’...
The disclaimer underneath the ‘Submit Request’ button
allows advertisers to add each lead into a marketing
automation or CRM system, giving permission for further
lead nurturing efforts by email, phone and post.
T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]
Lead Capture Technology
After making their request, we then re-direct subscribers to a specific URL of the advertiser’s choice. We
encourage marketers to use this opportunity to drive an already engaged and relevant audience onto a
‘secondary’ message – for example, a landing page for upcoming events, pre-recorded or future webinars, free
trials, product demonstrations, or a library or whitepapers, guides and eBooks...
T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]
Lead Capture Technology
While subscribers are re-directed
through the URL, an auto-responded
email is sent to the subscriber that
has requested the offer. Within this
email, we can include as much, or as
little information as advertisers would
like. Again, this presents a perfect
opportunity for advertisers to include
links to events and webinars, as well
as contact phone numbers...
Each response to advertorials in our bulletins are captured
and collated on a lead report, including –
Full business card details, as presented/filled out on
the lead capture page –
First and Last Name
Email Address
Telephone Number
Job Title
Full Company Address, inc. postcode
Answers to the questions advertisers have placed
on the lead capture page
The title of the bulletin
The name of the inclusion that has been responded
to...
T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]
Lead Capture Surveys
Subscribers also receive surveys from our
advertisers. Surveys are up to 10 questions
and provide useful intelligence to be used
during sales follow up.
The questions appear on the lead capture page and can be
multiple-choice or free text. Survey leads are collated on a
report and advertisers receive an illustrated demographic of
the research findings.
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