FOR MORE inFORMatiOn, COntaCt SaMantHa.dECkER@aiMia.COM

Incorporating

CORPORATE SOCIAL RESPONSIBILITY

into Incentive Programs

Statistics derived from a white paper published by the incentive Marketing

association’s Performance improvement Council

Provided by aimia Business Loyalty Strategy team

CSR = CORPORATE SOCIAL RESPONSIBILITY

CORPORATE SOCIAL RESPONSIBILITY IS A mOTIvATINg fACTOR fOR

Source – Society for Human Resources Management (SHRM)

AmERICANS wANT TO kNOw whAT CORPORATIONS ARE dOINg!

Source – 2011, Cone/Echo Global Corporate Responsibility Study

of us ThINk ABOUT corporate citizenship when making purchasing decisions

ATTRACTINg RETAININg REwARdINg EmPLOYEES

TO ENgAgE CSR IN INCENTIvE PROgRAmS:1. determine the beneficiary2. demonstrate commitment3. Outline your objectives4. Let employees participate

5. Ensure that donated funds are tracked and measured

6. inform and promote the CSR idea

of Consumers have bought a brand at least monthly that

SUPPORTS a cause

Source – 2012 Edelman goodpurpose© Study

of companies with CSR programs have

employees who exhibit STRONg

COmPANY LOYALTY

5%

38% 43% 43%

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COmPARINg COmPANIES wITh STRONg SUSTAINABILITY PROgRAmS TO POOR ONES