Increase your landing page conversion rate with embedded video by DAC Group

Increase Your Landing Page Conversion Rate with Embedded

Video

From Kirsten Weisenburger’s blog @ blog.dacgroup.com

Wednesday, August 14, 2013

You’ve heard it a gazillion times:

You have mere seconds to convert users who arrive on your landing page

You know the drill…

…build landing pages with no extraneous copy

…drive to a bold form and call to action

…get them to convert fast

So why would you ask your visitors to pause for 30 seconds and watch a video on your landing page?

A whole bunch of reasons actually….

Best of breed are doing it, and getting results

Why video? Reason #1:

Best of breed are doing it, and getting results

Retail case studies: “Users who stay to watch a video are more likely to purchase!”


Wouldn’t you rather watch than read?

Your product or service needs to be explainedMinimizing a users’ effort will improve conversion


Videos make you memorable

When someone is jumping between search results, you want them to remember you


VS.

Videos make you memorable

A short engaging video will keep visitors around longer and will help them remember your product or service over the long term


Videos increase conversion

…when done ‘right’!


Here’s how to do it right…

Keep it short

◦ 30-60 seconds

Feature only your video & conversion element

◦ Simplify. Remove everything but the video and the form


Minimize text

Use infographics instead of text

Show your product in action

Encourage social sharing


Tell people what you want them to do

◦ At least two calls to action – one on the page, one at the end of the video

Tell a story – it’s not an infomercial

◦ It should be fresh and memorable so you are awarded the users’ time

DAC Group is in the business of conversion

optimization. If we cannot help you to convert clicks to

sales, if we cannot help you to convert visitors to your

site into sales and if we cannot help to drive traffic for

future sales, then we are failing you as an agency

partner….

For more information contact:Greg Wells, Business Development DirectorT 914.618.7111 E [email protected]

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