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Radio = Your Business
Success
1924
1906
Radio has had a voice in the American Family since 1906
629,000 Listeners 18+ in Metro Grand Rapids
Source: RADAR 92, Arbitron, March 2007, All Radio Stations, Total Weekly Cume, Mon.-Sun., 24-hours, 18+
Radio Accompanies ListenersThroughout the Day
Share of Media Consumption
Source: Veronis Suhler Stevenson, Communications Industry Forecast, 2006-2010 (selected media)
Radio is Mobile and Wireless
Radio =
Reach
Relevance
Receptivity
93%Radio is Ever
Present
Weekly reach
Source: RADAR 92, Arbitron, March 2007, All Radio Stations, Total Weekly Cume, Mon.-Sun., 24-hours, 12+
86%Radio is Relevant
TSL retention since 1996
(Time Spent Listening)
Source: Fall 1996-2006 Arbitron American Radio Trends Time Spent Listening Estimates. Monday-Sunday 6:00am-Midnight, Persons 12+. Based on Arbitron's 94 Continuous Measurement Markets.
41
days of listening
Source: U.S. Census Bureau, Statistical Abstract of the United States: 2007, December 2006
Radio Newspaper Internet
2007 Projected Media Time
92%Radio is Receptive
Retention of lead-in audience during
breaks
Source: “What Happens When the Spots Come On,” by Arbitron, Media Monitors, & Coleman Research, 2006
Lifestyle-driven content
Targeted formats
Personal connections
Emotional bonds
Radio has Strong Audience Loyalty
Audio Neighborhoods
Source: Arbitron Inc./Edison Media Research 2006 study “The Infinite Dial: Radio’s Digital Platforms”
Radio Reaches30 Million Streaming Listeners a
Week
Who is the JQ99 listener?
Adults 25-54 60% Female Household Income $50-$75K + 90% Own their Home 82% have children under 18 70,000 + listeners
Who is The Pledge Listener?
Adults 25-64 50% Male, 50% Female 14,000+ listeners Household Income $75K + Information Seekers –
Bill Bennett’s Morning in America Dr. Laura Dennis Prager Dave Ramsey
Are JQ 99 & 1260 The Pledge Holland only
stations?
Ottawa County
Women 25-54
JQ 99 is #1
The Pledge is #14
Metro AreaKent & Ottawa County
Women 25-54
JQ 99 is #4
The Pledge is #19
Immediacy
Additional Benefits of Radio
Early Response
Affordability
Frequency
Radio reaches your Customers
Radio’s reach, relevancy and receptivity are unparalleled
Lifestyle driven audio neighborhoods facilitate targeting
Immediacy, early response, affordability and frequency
Radio + Listeners = Your Business Success
Conclusion
Want to increase your sales?
Let me introduce you to 84,000 potential customers
Contact:[email protected]