Upload
nextbigwhat
View
105
Download
0
Tags:
Embed Size (px)
DESCRIPTION
India Online Landscape 2012
Citation preview
India Online Landscape 2012
What’s NextBigWhat for India's Internet?
How many Indians are online?
NextBigWhat.com
What does it mean if there are 120 million Indians online?
NextBigWhat.com
Who are they?
NextBigWhat.com
Where are they from?
NextBigWhat.com
What do they do online?
NextBigWhat.com
Most searched people on Google
NextBigWhat.com
NextBigWhat.com
Top 7 Social Media Sites in India
NextBigWhat.com
Most email users from India use Google or Yahoo.
NextBigWhat.com
Mobile browsing has 56 % share compared to 44 % of Desktop Internet users
Most Indians use Google's Chrome, followed by Firefox and IE
NextBigWhat.com
Opera is a favorite mobile web browser. Followed by UC Browser & Nokia.
NextBigWhat.com
Apple launched iTunes Music store Flipkart launched Digital Music Store Flyte Hungama raised money from Intel Capital Dhingana raised $7 million from Lightspeed & others
Physical music is dead. Wait. Dying.
NextBigWhat.com
E-‐books are at an early stage • August
o Amazon launched Kindle store in India and partnered with a distributor to sell Kindle. It also opened up Kindle direct publishing for India.
• September o Micromax launched Funbook Infinity with digital content from McGrawHill,
Everonn, Pearson and VriS. Other brands launched similar tablets. o Leading offline retailer, Landmark launched e-‐books on its online store with
about 50 categories. • October
o Amar Chitra Katha said its going digital. It launched its iPhone app and is planning to launch a device agnosSc plaWorm.
• November o Flipkart started selling E-‐books through Flyte, its digital store. o UK Publisher Pearson launched bundled educaSon in tablets in India
NextBigWhat.com
Will Indians buy eBooks?
NBW Poll shows • 45% prefer physical copies ONLY.
• 20% prefer to buy ebook ediSon ONLY.
• 35% will switch from physical to ebook ediSons, if you get some major discounts.
There are 25 mn e-‐book readers in India. Over half of them are male. Nearly 34 % of them are aged between 25-‐ 34. They mostly live in ciSes-‐ Bowker Research.
NextBigWhat.com
An Internet explosion is in the making
• Government to distribute millions of free Internet enabled smartphones to the poor at a cost of Rs 7,000 cr (~$1.28 billion)
• Hundreds of thousands of low cost tablets to be distributed to schools and colleges at a subsidised price.
• Indian government’s ambiSous plan to provide low cost tablet hit 2 million pre-‐orders in January.
• Government to connect 2.5 lakh gram panchayats with broadband within 16 months.
• India emerged as the 2nd largest base of mobile only Internet generaSon aher South Africa across the globe.
• Top official Sam Pitroda hosts press conference on Twiker for the first Sme. • Startup Village in Kerala gets 1 GBPS Internet connecSon to become the first to
have Internet this fast.
NextBigWhat.com
Team NextBigWhat.com. Dec 2012