INDIA

The Great Business Opportunity

of 21st Century

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“Virgin Atlantic campaigned for

several years to be able to operate its

award-winning services in India, and

despite numerous hurdles and

set-backs,we got there

eventually and it was well worth the effort.”

Sir Richard Branson

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• Official languages : 22

• No. of Dialects :844

• 100 Different ways to cook the Potato.

• All major Autos are now made in India

• 48% of world’s Programmers are Indian

• 25 million Indians settled Worldwide

India is one country made of dozens of nations –

cultures – languages – music – religions – ideologies

Siz

e M

atte

rs

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India will be World’s 3rd largest Economy by 2020 Indian companies spent $61.3 billion buying 631 assets overseas for 2005 - 2009 Indian Stock Market rose 81% in 2009,5,000 Listed CompaniesForex reserves of about US $280bn, 3.5x from 2003$27bn FDI in India in 2009

Widening Prosperity

Fiscal 2009 GDP growth 7.2% . Doubled since 1991. 2011-12 forecast 9%.India placed 3rd in the world for the number of billionaires, 58 after the USA and China the Forbes list.Of 10 Richest people in world – 4 are Indian and they are all self made entrepreneursCombined wealth of India's 100 richest people $276bn, 84,000 HNIs in 2009 400 out of the Fortune 500 companies are investing in India A middle class of 400 milLargest population of qualified professionals in the worldOver US$ 500 billion capex and infrastructure spending till 2012

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67 M&A deals were announced during 2009, for $10.03 billion454 deals worth $30.95 billion in 2008 676 deals of $ 51.11 billion in 2007.272 VC & PE deals at $4.4 billion, down 60% from 2008 in value. 53 M&A in Jan 2010 of value $2.8 billion, up 126% from Jan 2009

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2010 Rebound after Slowdown in 2009

Unique challenges , too

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A very large, vibrant & diversified country, diverse culture & customs

All the usual excitements and challenges of a developing economy

Expectations to perform are high

Extremely price sensitive and competitive market

Most entrepreneurs and executives are very highly educated

Strong western educated business management in leading companies

Significant political interference because of a vibrant democracy and local interests

A constant negotiation between strongly held traditional values and emerging modern business practices

A culture of family run businesses that weight business values different from professional companies.

Formulae for Success

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• There is no short cut to success in India: Get Involved for the long term, demonstrate commitment, invest in stakeholder issues, research, be local, understand culture of family ties and networks, learn to deal with bureaucracy and politicians.

• Take time to understand specific complexities of business & culture in various regions.

• Long term vision & local presence or local partnership view is a must – on business & personal level.

• Build relationships. Most Indians tend to deal with those they know and trust  

Now You Know the Potential

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To understand the Risks and Challenges of new business development; strategies for realizing full potential of Indian market, drop us a line:

At noraso[at]norasco[dot]com

We update this presentation regularly. This is February 2010 version. For latest version, please write to us.