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Indiana APA Fall Conference October 21, 2011
The development of Indiana Flavor resources was supported by the
Indiana State Department of Agriculture
Understand what a local/regional food system really is
Discuss the state of local/regional foods movement
Look at a network-based approach to developing local and regional food systems
Generate ideas for integrated local/regional food systems into the planning practices
The Grocery Store Food System Keeps cash-register prices low Provides a diverse food supply
The Local/Regional Food System Connects us more directly with our food Connects us to the people who grow our food Provides an opportunity for economic growth,
especially in rural areas
Overnight, Wal-Mart became the world’s largest organic foods retailer.
Whole Foods carrying local products. Stand-alone Whole Foods have parking-lot
farmer’s markets. “Consumers are increasingly….going to Wal-
Mart, Costco or other discount retailers for rock-bottom prices, and to places like Whole Foods and Farmers Markets for specialized quality and service.” – New York Times, Oct. 6, 2005.
Nearly a quarter of American shoppers now buy organic products once a week, up from 17% in 2000. But for food purists, "local" is the new "organic," the new ideal that promises healthier bodies and a healthier planet. Many chefs, food writers and politically minded eaters are outraged that "Big Organic" firms now use the same industrial-size farming and long-distance-shipping methods as conventional agribusiness.
Jamison Farm Lamb Loin with Kohlrabi, White Polenta and Spiced Dates – Charlie Trotters, Chicago
Fischer Farms Natural Black Angus Beef Burger, Nick’s English Hut, Bloomington, IN
Housemade Nicono made with Green Walnuts from Sunny Hill Farms - The Libertine, Indianapolis
Ecolabel Value Assessment: Consumer and Food Business Perceptions of Local Foods, Iowa State University, 2003.
Responses IN IL IA KS MN
Grown in my state 39% 40% 29% 45% 40%
Grown in the Midwest 24% 26% 27% 18% 24%
Grown 25 miles of less from purchase
21% 15% 20% 18% 40%
Grown 100 miles or less from purchase
12% 17% 20% 14% 19%
Factors IN IL IA KS MN
Freshness 38% 48% 31% 27% 34%
Price 19% 13% 9% 16% 9%
Support local farms 17% 10% 24% 26% 26%
Quality 16% 13% 17% 16% 18%
Environmental concerns
3% 2.5% 1% 1% 0%
Helps local economy 3% 10% 9% 15% 7%
Responses IN IL IA KS MN
No more 23% 56% 9% 23% 15% 1-5% more 46% 7% 61% 47% 45% 6-10% more 20% 21% 21% 22% 19% 11-15% more 5% 7% 2% 3% 7%
A community (local or regional) is really a network of connections.
Better connections usually mean better opportunities.
How do we build connected communities that can take advantage of opportunities?
A non-growing network results in small and dense clusters with little or no diversity. The
lack of outside information, and dense cohesion within the network removes all possibility for
new ideas and innovations.
ACEnet provides a wide range of assistance to food, wood, and technology entrepreneurs in 29 counties of Appalachian Ohio
Had a hunch that there was the potential for a network of tomato producers. Mapped the network by asking existing and emerging food professionals three questions:
From whom do you get new ideas that benefit your work?
From whom do you access expertise that improves your operations?
With whom do you collaborate?
Kitchen Incubator became a hub for restaurateurs and farmers
Farmers Market Outdoor Café Restaurant Association
Identification of assets Linking and leveraging assets into a network Launching and sustaining initiatives with
Strategic Doing
Jackson County had stalled in plans for a large food distribution center
ISDA asked Purdue to assist Applied this network-based approach
+ + =
The National Maple Syrup Festival is now in its 4th year and in 2011 over 5,000 visitors attended the festival, top chefs from around the U.S. serve as guest judges at the Sweet Victory Challenge sponsored by Vermont-based King Arthur Flour and Medora syrup is on the menu of some of the nation’s finest restaurants and in up-scale retailers across the U.S.
http://www.insideindianabusiness.com/newsitem.asp?ID=50238
Presentation on Understanding the Local Food Economy
Stakeholder Matrix Tool Sample Survey Questions Inventory of Best-Practice Community Food
Projects Effectiveness versus Complexity Matrix Tool
Available at - http://pcrd.typepad.com/ecd/indiana-flavor/
If we perceived ourselves as “network weavers” would it change the way we do what we do?
What are our infrastructure and other place-based assets and how could we link and leverage them?
What sort of network hubs or “hot spots” can we develop?
Other questions to consider???
Scott Hutcheson Purdue University
1201 W. State Street West Lafayette, Indiana 47907-2057
[email protected] http://www.pcrd.purdue.edu/
http://www.facebook.com/PurdueCRD www.twitter.com/pcrd
765-479-7704