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This PPT was used in a research presentation at the National Marketing Educators Conference held in Baguio City on April 25-26, 2014. Participants from Appari to Zamboanga, Philippines gathered for sharing, networking and benchmarking of small and big schools, colleges, and universities nationwide that concerns research thru the Association of Marketing Educators who celebrated its 25th years of continuous service to industry partners.
Citation preview
by
Marita Garcia-Sanchez
Indicators of Academic Delinquencies as a Means ofPromoting Goodwill
Proven Reasons:Parent FactorPersonal FactorPeer Pressures
Proven Reasons:Parent FactorPersonal FactorPeer Pressures
LOW GRADESFAILED/ FDADROPPEDINC Grades
LOW GRADESFAILED/ FDADROPPEDINC Grades
Issue: Academic Delinquency among college students that affect s the Student-Teacher Relationship and connects it to the need of building goodwill or Public Relations.
OBJECTIVESBRIEFLY DISCUSS THE INDICATORS OF
ACADEMIC DELINQUENCIES (Parent,
PEER, Personal Factor)
EXAMINE THE CAUSES OF ACADEMIC
DELINQUENCIES
POINT OUT THE POTENTIAL
CHALLENGES OF A MARKETING
COMMUNICATION THAT IS FOCUS ON
GOODWILL BUILDING OF A HIGHER
EDUCATION OF LEARNING
Techniques of building and managing relationships; Differences between Marketing and PR; Strategic Communications Planning;Marketing Services VS Communications ServicesCreative Services and Special Events (4 Areas/Divisions)
Vivek Wadhwa (2012)Roland S. Barth (1998)
Exploratory Method- Various Studies 2012-14
Problems on Academic Delinquencies, pressures of
work –Home and School Environment
Content Validation- Comparative Analysis
Students (16) Faculty/staff (12)
Means, frequency-Percentage Counts
214 student respondents on Acad. Delinquencies
61 students; 37 Managers/Staff/Faculty
Respondents
Methodology
Results & Discussion
3= INC 73- 74%
2= Low 71- 72%
1= Failed/FDA 70% below
Parent Factor -2nd
Student Personal Factor - 1st
Peer Related Factor -3rd
INC= 80 or 37.38%
Low A G= 58 or 27.10%
Failed= 76 or 35.51%
Indicators of Academic Delinquency
PARENT FACTOR
1. Dependent from Children
2. Limited Knowledge/ skills
3. Alcoholic Parents/ Abuse Children
PEER PRESSURES/ RELATED
1. Involvement in C0-curricular/ Extra curricular led them more to academic delinquencies
2. Classmates/Friends affect time and studies
3.Pressures to Approval in Groups
PARENT FACTOR
1. Dependent from Children
2. Limited Knowledge/ skills
3. Alcoholic Parents/ Abuse Children
PEER PRESSURES/ RELATED
1. Involvement in C0-curricular/ Extra curricular led them more to academic delinquencies
2. Classmates/Friends affect time and studies
3.Pressures to Approval in Groups
Causes of Academic Delinquency
1. Strict parents
2. Too busy and no time
3. Single parenting
4. Alcoholic/ Dependent
5. Take care siblings,
6. Do household chores
7. Support from other
significant persons
Extent of Reasons and Causes of AcademicDelinquencies
STUDENTS: Home and Family pressures caused student delinquencies
FACULTY : Disagreed in most of the items the students respondedVariables
Compared
Faculty Responses N Mean SD
Student Responses N Mean SD
Mean
Diff
Cal t Crit t@ .0
5
Parents 13 22.15 7.41
214
22.24 4.82
0.09 1.36
Accept
Siblings 13 17.85 2.35
214
19.60 0.25
1.75 3.95
Reject
Significant Persons
13 20.31 3.74
214
20.00 4.09
0.31 17.92
Reject
Reasons of AD are siblings & significant persons: Low Grades, FDA, Dropped, INC Grades
Potential Challenges of Marketing Communication
Implications of PR Plans1. STUDENT FACTOR-major indicator of Academic Delinquency, FOCUS on
INTERNAL COMMUNICATION; Through the TEACHER - MENTORING-
Online /Offline
2. PARENT FACTOR- subject of EXTERNAL PR COMMUNICATION- Invitational
FORUM First Semester - Orientation on Policies;
Second Semester- OPEN HOUSE or
Parents Forum
1. TEACHER- as major player of Internal/External Marketing Communication
2. EXTERNAL PUBLICS- Regular Visit or Community Service
• Consider academic advising inclusive of online means aside from the usual offline mentoring/ advising
• Monitor problems encountered by students, those they considered significant persons
• Connect with parents/ guardians semi annually
• Limit extra curricular activities that affect academics, instead integrate them in classroom settings; instead from separating it with academic activities
• Develop faculty and employees to use online mentoring/counseling to monitor online activities of students using social media and electronic means
• Create compensation plan that motivates faculty to perform additional counseling/ advising in both online and offline means.
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