TELL THE TRUTH WITH A SLANT

ANOTHER PRESENTATION BY

FEBRUARY 20, 2013

KEITH MOON, THE WHO

‘I DON’T GIVE A DAMN ABOUT A HOLIDAY INN ROOM. THERE’S TEN MILLION OF THEM EXACTLY THE SAME.’

A PANDEMIC

OF MIMICRY

THE BUSINESS OF MAKING PEOPLE REMEMBER

PEOPLE READ WHAT INTERESTS THEM. SOMETIMES IT’S AN AD.

THE STATE OF THE AUDIENCE

‘LOCKED IN’ LISTENING

REDUCTIONISM �

REDUCTIONISM

REACTIONARIES

TWO CHOICES SO YOU’VE GOT

FIND THE TRUTH & TELL IT

OR

CREATE A MYTH & SELL IT

MYTH

TRUTH.

SHINY HAPPY PEOPLE

NYTIMES INFOGRAPHICS

DECODE JAY-Z

EVERYONE I HAVE EVER SLEPT WITH

TRUTH WITH A SLANT

BEER PROSE

WHAT NOW? A COMPEDIUM OF WHAT I’VE LEARNED

DARED FAILURE OR: AVOID THE SURE THING

MOVEMENTS

SELL

CULTURE OF OMISSION

THE SCRIPTED UNSCRIPTED

IT’S NOT ALWAYS WHAT YOU SAY

BUT HOW YOU SAY IT

THE PRESS RELEASE LIVES

A PERFECT STORY DOESN’T NEED TO BE ALL PERFECT

WHATEVER IT TAKES TO BE JUST LIKE WARREN

CREATE A MYTH & SELL IT?

FIND THE TRUTH & TELL IT?

TRY AGAIN. FAIL AGAIN.

FAIL BETTER.

.

MONUMENTALPROPAGANDA.COM | @MONUMENTALPROPS

A

PRESENATION

IMAGES USED IN THIS PRESENTATION SLIDE 1: WARREN BUFFET BOBBLEHEAD @BUSINESSINSIDER.COM SLIDE 4: FROM MATRIX ‘WOMAN IN THE RED DRESS’ SCENE SLIDE 5: HOWARD LUCK GOSSAGE TAKEN FROM THE COVER OF ‘THE BOOK OF GOSSAGE’ BY GOSSAGE AND JEFF GODBY SLIDE 12: YODA ACTION FIGURE ORIGINALLY CREATED BY GEORG LUCAS, NOW OWNED BY DISNEY SLIDE 13:HEADSHOT OF NELSON MANDELA BY JOSEPHINE DEATH, FROM DEVIANTART SLIDE 14-15: SHOTS TAKEN BY HUGO JANSEN, AMSTERDAM RESIDENT, ON A STORYTELLING TRIP TO LONDON. SLIDE 17: PAGE FROM CRAIG ROBINSON’S BOOK FLIP FLOP FLYBALL. SEE FLIPFLOPFLYBALL.COM SLIDE 18: DECODE JAY-Z IMAGES ALL CREATED AND PRODUCED BY AD AGENCY DROGA5 FOR THEIR ‘DECODE JAY-Z’ CAMPAIGN SLIDE 19 : TRACY EMIN, EVERYONE I HAVE EVER SLEPT WITH 1963-1995, CREATED IN 1995 SLIDE 20: BANKSY, UNTITLED SLIDE 21: TOM FRIEDMAN, 1000 HOURS OF STARING (1992-1997) SLIDE 22: ALL IMAGES BY AD AGENCY KESSELSKRAMER FOR THEIR ‘WORST HOTEL IN THE WORLD’ FOR HANS BRINKER BUDGET HOTEL IN AMSTERDAM SLIDE 23: NIKE ‘YOU DO NOT HAVE TO BE YOUR MOTHER’ CAMPAIGN SLIDE 24: BOTTLE FROM SCOTTISH BREWER BREWDOG, THE BEER IS TACTICAL NUCLEAR PENGUIN SLIDE 28: FILM STILL FROM THE TV SERIES LOST SLIDE 29: PROMO SHOT FROM THE MTV SERIES JERSEY SHORE SLIDE 30: FILM STILL FROM THE FILM DONNIE BRASCO SLIDE 35: SAMUEL BECKET QUOTE, WHICH FULLY READS ‘EVER TRIED. EVERY FAILED. NO MATTER. TRY AGAIN. FAIL AGAIN. FAIL BETTER’