Indra Utoyo Building The Sustainable Ecosystem For Emerging Ict Creative Industry Chairman Of Mikti Uploaded By Saiful H Idayat

Building the Sustainable Ecosystem for Emerging ICT Creative Industry

By :INDRA UTOYO

Chairman of MIKTI Masyarakat Industry Kreatif TIK Indonesia

Jakarta , March 31st 2009

Opportunities and Challenges

ContentContent

In Search of Creativepreneurs

Indonesia ICT Creative Industry at glance

Successful Case Study


MIKTI & Sustainable Ecosystem

It’s a similar world….

• “The ‘Surplus Society’ has a surplus of similar companies, employing similar people, with similareducational backgrounds, coming up with similar ideas, producing similarthings, with similar prices, and similar quality.”

Kjell Nordstrum and Jonas Ridderstrale, Kjell Nordstrum and Jonas Ridderstrale, ‘‘Funky BusinessFunky Business’’

Education for Creative Society?.........

��

The Age of Creative Economy:The Age of Creative Economy:Be Creative and DifferentBe Creative and Different……

Creative Industry PotentialCreative Industry Potential

Knowledge-Creative

Skilled Worker

Labor Intensive 1,000,000 People for 100 Industries

10,000 People for 100 Industries

1 People for 1/more Industry

http://mrsedenk.files.wordpress.com/2008/04/kickandy1.jpg

Community Enterprises = Market Horizontalization …..

“20 millions new employments

will be created through community

enterprises by 2012”

Source: British CouncilSource: British Council

In Search of Creative Enterpreneur…Creative enterpreneurs like Shinta and Andi created employments and wealth for their companies. Today, they’re building community enterprises –helping other young people gain enterpreneurial skillsand start their own businesses.

They’re creative because they’re different, not that they’re different because they’re creative…

“These enterpreneurs are doing early market research on some of the biggest opportunities of the coming decades. In attempting to bridge the great divides between previlegedpopulations and the poor,they address the critical challenges where other markets fail” – Elkington & Hartigan, The Power of Unreasonable People.

Creative, Knowledge, & Social Enterpreneur

Design, Branding, &Innovation for national &International market

Driven by Choice

10% of Enterprises6% of GDP

Commodities TradeMicro-Enterpreneurs

Production forLocal market

Diven by Necessity

90% of Enterprises5% of GDP

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Creative Industry Landscape in IndonesiaCreative Industry Landscape in Indonesia

Source: Departemen Perdagangan RI 2008

CreativeCreativeIndustryIndustry

1212

1313

1111

55

44

66

22

99 88

1414 33

1010 77

11

AdvertisingAdvertising

ArchitectureArchitecture

AntiquesAntiques

CraftsCrafts

DesignDesign

FashionFashion

Video, FilmVideo, Film& Photography& Photography

Interactive GameInteractive GameMusicMusic

Performance ArtPerformance Art

Publishing & PrintingPublishing & Printing

Computer Service Computer Service & Software& Software

Television & RadioTelevision & Radio

Research Research & Development& Development CreativeCreative

IndustryIndustry12121212

13131313

11111111

5555

4444

6666

2222

9999 8888

14141414 3333

10101010 7777

1111

AdvertisingAdvertising

ArchitectureArchitecture

AntiquesAntiques

CraftsCrafts

DesignDesign

FashionFashion

Video, FilmVideo, Film& Photography& Photography

Interactive GameInteractive GameMusicMusic

Performance ArtPerformance Art

Publishing & PrintingPublishing & Printing

Computer Service Computer Service & Software& Software

Television & RadioTelevision & Radio

Research Research & Development& Development

Creative Industry Classification

Facts of Indonesia ICT Creative IndustryFacts of Indonesia ICT Creative Industry

Export of “layanan komputer & piranti lunak” = ?????????

The ICT Based Creative Industry in IndonesiaThe ICT Based Creative Industry in Indonesia

• Indonesia local game production

• Winner of Asia-Pacific ICTAward

Interactive Games News Portals

…………..and many more

Leo Dance – Leo Snack (Garuda Food)

TNT Drive Game – TNT Logistics

• All games developed by A-Box Activities Games, Jakarta• Founded in Jakarta, 2007, focused on developing Advergame

Interactive Advertising

Source: Andi S.Boediman,”Creative Industry Trend 2009” 2009, Bullit Sesariza 2009

Business Software

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Music Industry : A fertile ground for the music Music Industry : A fertile ground for the music artists to express & expose their work artists to express & expose their work

Mobile & Internet Content IndustryMobile & Internet Content Industry

Game IndustryGame Industry

The Challenges The Challenges

IndustriStrategis

(10)

IndustriKreatif

(14)

Man

Machine

Money

Method

Market

IP

OK ?

Government support

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SingaporeSingapore

KoreaKorea

Game : Business Model and IncubationGame : Business Model and Incubation

Biz Biz -- ModelModel

INDONESIAINDONESIAIncubationIncubation -- ModelModel

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Key Initiatives Strategic Objectives Misi

Menjadipenggerak

utamatumbuhnya

industrikreatif TIK Indonesia

yang sehat& unggul

Menumbuhkankomunitas creativepreneurberbudayaDIGITAL untukmenggairahkanindustri kreatifTIK Indonesia yang sehat, kompetitif, danmencerdaskan

Visi

Fasilitasi tumbuhnyacreativepreneur TIK

unggul

Bangun Ikon cluster ekonomi kreatif TIK unggul Indonesia

Tumbuhkan BudayaDIGITAL dan

Kesadaran HAKI

Ungkit KekayaanBudaya sebagai key content posistioning

Kembangkan pasarberbasis Kekuatan

pasar domestik

Klasterisasi IndustriKreatif TIK & Du-kungan kebijakan

Sinergi PenyediaanPlatform Kolaborasi

& Kreasi

Sinergi Edukasi & Community Dev

Sinergi Promosi & Komunikasi

Mapping PotensiIndustri kreatif TIK

MasyarakatMasyarakat IndustriIndustri KreatifKreatif TIK IndonesiaTIK Indonesia

Endorsed byEndorsed by

Key Success in a DIGITAL EraPeople Paradigm toward DIGITAL Culture

Dignity & Discipline : Persistence & consistent in doing work

Innovative : Keep innovate

Good governance : Credible processes for better performance

Integral : Holistic, interdependent, sinergy, co-evolution

Transparency : Open & sharing culture

Appreciative : Mutual respect user-creator based on trust

Legal : Compliance, be legal

House of ICT Creative IndustryHouse of ICT Creative Industry

Digital CultureDigital TourismDigital LearningDigital CampaignBusiness ToolsIndustri Specific

GAMESANIMATION

MUSICCOMICMEDIA

Business Apps Industry Apps

INTERACTIVE•MOBILE•ONLINE

BROADCAST

OFFLINE•CD

INDUSTRI KREATIF TIK

CONTEXT CONTENT CHANNEL

CREATIVE INDUSTRY ENABLERS(DESIGN, PRODUCTION, DISTRIBUTION, RENDERING FARM, etc.)

Building the Building the Ecosystem for ICTEcosystem for ICT Based Based Creative Industry in Creative Industry in IndonesiaIndonesia

Lack of Capital and Funding

Graphic Design –60 schools,12.000 studentsInformation Technology– 900 schools, 200.000

students

Example :1. Indonesia ICT

Award (INAICTA)2. Graphic Industry

Exhibition

Difficult to go to Market and and

Difficult to upholdthe Intellectual

Property

Lack of Capacity Building & Incubation

Facility

Case MIKTICase MIKTI Program: INAICTAProgram: INAICTA

KEPESERTAANPENGEMBANGANKOMUNITAS

LOMBA

BMP

DIKLAT

PEMASARAN

INAICTAINDO GAME SHOW

BUBU AWARD

3. Exposure3. Exposure

4. 4. ProductionProduction

1. Idea Generator & Selection1. Idea Generator & Selection

2. Capacity Building2. Capacity Building

5. Marketing & IP 5. Marketing & IP ExploitationExploitation

Sustainable EcosystemSustainable Ecosystem

Sustainable Incubation : Example GameSustainable Incubation : Example Game

Terima kasih…

www.mikti.or.idwww.mikti.or.idwww.inaicta.web.idwww.inaicta.web.id