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Making Social Media
Work for You
Allan Gates, Revolution Strategy
June 10, 2010
This is Allan• Partner and Executive Vice President
with Revolution
• Leads the Tourism New Brunswick
account
• Integrated communications strategist
and planner
–Traditional media (TV/Radio/Print) +
Digital (Social Media/Online
Ads/SEM/SEO), PR
The Internet is
the most important
marketing tool for
Tourism Operators
Here comeseverybody
Photo: Flickr User Alex Kess
In the Old Days
Your
Message
Advertising
Vehicles
News
Media
Travel
Trade
Customer
But now…
Your
MessageCustomer
ADVERTISI
NG KINDASUCKS
Social Media is
an Opportunity
Advertising = $
Social Media = time
There are 112,291,180Americans over
18 on Facebook
There are 13,612,520Canadians over
18 on Facebook
Facebook saw 540
million unique visitors
in April, 35% of web
users, and 570 billion
page views
45% of
Facebook’s US
audience is 26
years old +
The fastest
growing
segment is
females 55+
4 New
Rules
It’s Not
(Just)
About
Your Web
Site
Photo: Flickr User WillNotMove
The Web Is An Ecosystem
Social
Media is
Just a
Channel
Photo: Flickr User B Rosen
Don’t Be
Boring
Photo: Flickr User Kevin McShane
It’s a
Conversation
Photo: Flickr User eye2eye
Thanks
Allan Gates
EVP, Revolution
www.allangates.com
Facebook.com/allangates
@redgateca
http://www.slideshare.net/agates99