© 2008 IBM Corporation

IBM Mashup Center (Lotus Mashups + InfoSphere MashupHub)

Lauren CooneyProgram Director, Info 2.0 CommunitycooneyL@us.ibm.com

April 8, 2008

OverviewInfo 2.0

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What is Info 2.0 All About?

Web 2.0 is about connecting people, and making technology efficient for collaboration, re-use, and end-use.

Web 1.0 was about connecting computers and making technology more efficient for computers.

Info 2.0 changes how a business professional can utilize the data assets of an enterprise and make

them remixable

Info 2.0 dramatically improves organizational competitiveness by revolutionizing information access and enabling situational applications

OverviewInfo 2.0

Info 2.0End-to-end capabilities built on a complete stack

Create,Unlock & Discover

Assemble, Explore& Utilize

Transform

End-to-end mashup capabilities;

user freedom with safe IT support

Share

Utilize

Create & Unlock

DiscoverTransform

Assemble & Explore

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OverviewInfo 2.0

IBM Mashup Center: Beta Available mid-April 2008Lotus Mashups + InfoSphere MashupHub

Unleash business users from the limitations of fixed application landscapes

Unlock information buried in information silos: enterprise, departmental, web, and personal data

Utilize visual tools for transforming and re-mixing Web 2.0-style feeds

Quickly uncover new business insights by easily assembling information from multiple sources in a browser – when it is needed

Fuel Innovation while applying the appropriate levels of IT control

OverviewInfo 2.0

InfoSphere MashupHub: unlock and share web, departmental, personal and enterprise information for use in Web2.0 applications. Transform and re-mix REST-style feeds.

Catalog: Sharing & discovery of mashable assets.Lotus Mashups: Quickly and

easily assemble mashups on-the-glass. Create dynamic widgets.

IBM Mashup Portfolio: “Mashup Center”

OverviewInfo 2.0

Introducing: Lotus Mashups: Quickly Assemble and Share New Mashups

Zero-footprint, browser-based tool supports easy drag-and-drop assembly of situational applications by non-technical users.

Out-of-the-box, business-ready widgets.

Intuitive, on-the-glass wiring of widgets & feeds.

Ability to set widget preferences.

And Much More!

• Share – public or by user/group.

• Automatic wiring

• Embed

• Save new assemblies as widgets

• Edit Source

OverviewInfo 2.0

Introducing InfoSphere MashupHub

MashupHub includes: Ability to “Web 2.0” enable

existing enterprise systems without requiring changes to the underlying system or duplication of the information source.

Advanced situational transformation & mixing of Enterprise, Web, Personal and Departmental information sources for consumption in Web 2.0 applications and mashups.

A mashup catalog which facilitates sharing, discovery, and management of mashup assets, with built-in community features like ratings, tagging, commenting.

InfoSphere™ MashupHub, the cornerstone product of the Info 2.0 vision, is a lightweight information management environment for IT and business professionals who wish to unlock and share web, departmental, personal, and enterprise information for use in Web 2.0 applications and mashups. MashupHub includes visual tools for creating, storing, transforming, and remixing feeds to be utilized in mashup and situational applications, and a central catalog for users to tag, rate, and share mashable assets.

Unlock your Information; Empower your Business

OverviewInfo 2.0

Create mashable assets from both structured and unstructured data sources:Create, Unlock, Discover & Transform

MashupHub: Securely Unlock Enterprise Information

• Create: Connectors for core systems; allow for faster deployment and rapid solution creation

• Unlock: Create feeds from personal, departmental, web, and enterprise sources (SQL databases, Excel, CSV, XML, SAP, LDAP, MS Access, Domino, etc.)

• Discover & Transform: Ability to “Web 2.0” enable existing systems and discover new information by pulling data into MashupHub catalog via feeds with transformation capabilities

• No changes required for existing systems

• Extends SOA efforts to Web App, Desktop, Mobile, Portal, and Mashup Makers

• Secure: Security and Governance• Leverage of LDAP; pluggable

into existing IT infrastructure• Auditing, centralized reporting,

monitoring and logging

OverviewInfo 2.0

InfoSphere MashupHub: Key Transformation Capabilities

• Advanced Transformation and Mixing; Allows existing core systems to be better utilized and shared, no need to copy or replicate data sources. in Web 2.0 style situational applications and mashups. Information can be mixed and combined.

• Flow Editor and Engine for transforming and remixing feeds to create new feeds. Supports import, filter, merge, union, sort & group, transform & publish.

• Feeds can be consumed by a variety of different mashup tools and products, including Lotus Mashups, portals, and other web applications.

OverviewInfo 2.0

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Ability to “Web 2.0” enable existing systems

•Extends SOA efforts to Web App, Desktop, Mobile, Portal, and Mashup Makers

•No changes required for existing systems

Allows LOB and users to create their own situational and context driven applications. Easy and mixable access to a wide range of information promotes innovation

Advanced Transformation & Mixing

•Blend, mix and transform Enterprise, Departmental, Web and Personal assets

Allows existing core systems to be better utilized and shared in Web 2.0 applications and mashups, no need to copy or replicate data sources. Information can be mixed and combined.

Connectors For Core Systems

•DB2, Cognos, IBM ECM, Oracle, MySQL, MDM & Info Server, Excel, and others*

Connectors allow fast deployment and rapid solution creation

Enterprise-class Security and Governance

•Leverage of LDAP, pluggable into existing IT infrastructure

•Auditing, centralized reporting, monitoring and logging

No need for new security paradigm, extends good governance practices to wider range of information sources and applications

Scalability, Reliability, Performance, IBM Support

•Ability to start small and grow big without replacing systems

InfoSphere MashupHub is an Enterprise-class Web 2.0 solution, and comes with IBM support and technical backing.

Feature Benefit

* Release schedule TBD

InfoSphere MashupHub: Customer Feature/Benefit Summary

OverviewInfo 2.0

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How to Get Started

1) Watch The InfoSphere MashupHub Webcast: “Harnessing the power of Web 2.0 and enterprise mashups”• http://www.ibm.com/developerworks/db2/events/info20.html

2) Check out the Info 2.0 Website• http://www.ibm.com/software/data/info20/

3) Consider Joining the Beta Program - Early April• Reserve your spot now

4) Watch for Closed Beta Announce of IBM Mashup Center at IMPACT 2008!