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Design an innovative, highly experiential retail shoppingexperience. Explore opportunities for celebration,personal expression, social connection.
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title slideLead insights and new value creation
25 February, 2011
Michael Eckersley, PhD
Michael Eckersley, PhD
Text
Innovating the Retail Shopping Experience
Creative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported
Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported
Vision/Intent:
MAKEUNDERSTAND
REALIZE
research & discovery
articulate vision/intent
Design an innovative retail shopping experience.
Explore opportunities for celebration, personal expression, social connection.
Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported
Problem:
America’s struggling downtowns
Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported
Problem:
Failed retail and economic models
Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported
matter information
space
time
culture
All we have to work with
Creative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported Designing services & customer experiences
Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported
Human-centered retail design is more than about merchandise.
It’s about the experience of shopping, of social networks, of community and economic
development. Ultimately it’s about sensed value and quality of life.
Creative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported Designing services & customer experiences
Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported
Designers: Ross Dansby, Stephanie Hertel, Karen Jantz, Buck Wimberly
http://www.slideshare.net/mindcentric/shape-custom-clothiers
Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported
Designers: Joe Jancsics, Bethany Hoppenthaler, Katrina Hickam
http://prezi.com/y4h80m-v8o9l/haute-dog-lounge
Designing services & customer experiencesCreative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported
www.slideshare.net/BBartels/male-shopping-experience-final
Designers: Troy Fost, Bob Bartels, Gary Domke
title slideLead insights and new value creation
25 February, 2011
Michael Eckersley, PhD
Designing Services & Customer Experiences
Spring 2011
Michael Eckersley, PhD
Text
Innovating the Retail Shopping Experience
Creative Commons License: Attribution-NonCommercial-NoDerivs 3.0 Unported
