Marc Benioff Chairman & CEO

Transform the way you market with the Marketing Cloud

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Luca Benini, Managing Director Buddy Media, Europe Salesforce Marketing Cloud

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Turn Insight Into Action With The Marketing Cloud

Cloud . Mobile . Social

Cloud . Mobile . Social

Turn insights into action, and connections into Customers for Life.

The Only Unified Social Marketing Suite

Salesforce Platform

Social Listening: Listen at Social Scale

• Real-time reporting from over 400 million Social sources

• Go beyond the What to the Why

• Uncover marketing, sales & service opportunities

improved brand monitoring

+94% Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.

Social Content: Create Compelling Social Presences

• Build social canvasses that create action

• Grow connections with social applets

• Optimized for for teams with workflow

campaign effectiveness

+37%

Engagement: Connect With Customers

• Create & manage your social content calendar

• Engage with customers and build community

• Scale with team work!ow & automation

increased social engagement

77% Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.

Social Ads: Amplify Your Content

• Amplify your brand and community stories

• Reach customers by profile and activity

• Optimize campaigns in real-time

Measurement: Track Campaign Effectiveness

• Measure everything from campaigns to conversions

• Insights across all social and campaign Metrics

• Optimize activity and maximize effectiveness

Work!ow & Automation: Align Marketing, Sales, & Service

Build Social Customer Pro!les

Share Social Posts & Insight Across Your Company

Work At Social Scale & Speed

+44% Increased Social Sales

Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.

Use case 1: Gucci & User Generate Content

Gucci & User Generated Content

•  The challenge: create a promotion based on User Generated Content; launch and coordinate centrally, deploy and manage globally.

•  Solution: Gucci Cut&Craft – let’s take a look.

Cut & Craft: 3 phases

Cut & Craft Mobile

Mobile optimized content helped extend the audience and the opportunities for people to see the promotion

and engage with it

Cut & Craft: some stats

Hundreds of masterpieces submitted

Hundreds of thousands of votes casted during the 6 weeks of the promotion

Cut & Craft: community impact

Cut&Craft contents have generated some of the most successful and engaging posts of 2012

Cut & Craft – Key learnings o  User Generated Content: It’s possible!

o  Fans want to get involved

o  The Brand’s recognition and some of the “15 minutes of fame” are the best prize to foster true fans’ engagement

Use case 2: Forbes: Social for Media&Publishing

Social: from tactic to strategic

Forbes

•  The challenge: reinventing its model with Social

•  The solution: put (almost) everything in the hands of the users – Social By Design

Redesign the whole experience around people

Beyond design: content meets engagement

Beyond design: content meets engagement

Results are immediately visible

An invite to share

Keeping privacy under control

Friends see my answer

The virtuous circle of Social is ignited

Interactions become content Content becomes conversations

“I really like how the editors behind the scenes can pop into the content and add layers of interaction.” - Jessica Hagy, Forbes contributor #

Great internal success, on all fronts

• Forbes leverages its community to create a new distribution channel

•  • Advertisers can sponsor new spaces created thanks to the thriving Forbes community

New formats for new “advertorial” opportunities

- More Users - More Usage and Pages Viewed - More Content - More Formats

Social is at the core of Forbes’ success

•  Focus on key business drivers and objectives

•  It’s crucial to fully embrace Social putting people at the center of the strategy

• Social becomes strategic for the growth of the business

Forbes: Key Learnings

Use case 3: Starwood: Social at Scale

Starwood Hotels

Starwood

•  The challenge: Social at Scale

•  The solution: technology as the enabler of scalable efficient processes

9 Brands, 1,300 Hotel, 1,500 users

Centralized support & coordination

“Seeding” of content

The community is local

User experience & brand are consistent globally

Data is unified centrally

•  Social presents new challenges for global marketing in real time

•  Technology is the enabler for processes optimization

•  Social at scale? From a challenge to a world of opportunities

Starwood: Key Learnings

Thank you

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Luca Benini, Managing Director Buddy Media, Europe Salesforce Marketing Cloud