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Presentation from the Recruiting Innovation Summit at Facebook, presented by Jenny DeVaughn.
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Innovative Recruiting
Jenny DeVaughn
Manager, Social Media and Employment Branding
Within a Conservative Corporate Environment
October 24th, 2011
@JennyDeVaughn
#RIS11
Agenda
• Disclaimer
• Introduction
• Six Lessons Learned
• Q&A
Innovative Recruiting Within a Conservative Corporate Environment
Disclaimer: Any mention of a tool or vendor does not necessarily imply an endorsement or dissatisfaction. Opinions expressed are my own, not of my employer.
Jenny DeVaughn Manager, Social Media and Employment Branding
• Consistently ranked in the top 10
most connected women on LinkedIn
• Former Director at HODES
• Served as mRecruitingcamp emcee
• Avid NASCAR fan
• @JennyDeVaughn on Twitter
Happy Birthday, Dad! Like Erpelding, Voigt & Co on Facebook http://on.fb.me/evcpa
Waste Management
• On a mission to maximize resource value, while
minimizing and even eliminating environmental
impact so that both our economy and our
environment can thrive
• Over 20 million residential, commercial,
industrial and municipal customers
• Employs 40,000+ in the U.S. and Canada
• Largest residential recycler in North America
• Hiring over 1,500 positions nationwide
http://www.wm.com
Waste Management
• Facebook: http://www.facebook.com/wastemanagement
• Twitter:
@WasteManagement @WMCareers @WMCares @BagsterBag
• Foursquare:
http://foursquare.com/WMCareers
• YouTube:
http://www.youtube.com/wastemanagement
http://www.wm.com
@JennyDeVaughn #RIS11
Safety is a Core Value with Zero Compromise http://www.wm.com
Innovation is one of the most powerful forces in the world. It can make the impossible, possible. - Bill Gates
@JennyDeVaughn #RIS11
Roadblocks to Innovative Recruiting
• “We’ve always done it this way” mentality
• Office politics
• Budget concerns
• Other important issues or interests
• No support from leadership
• The idea may be hard to understand
• Regulated industry or process
• Lack of legal consent and/or IT support
• The innovator isn’t valued
Possible in any corporate environment
Lesson Learned #1 “The Things We Think and Do Not Say” should not be said all at once.
@JennyDeVaughn #RIS11
Lesson Learned #1
• This is a career limiting move (CLM)
• Via Nick Jimenez aka @NickyJay
• Conservative work environments do not react well
to large midlife-crisis self-imposed changes
• Focus on smaller changes with priorities based on
revenue and results
Result:
• Participate on a WM Social Media Council with
other leadership for approval of new projects
“The Things We Think and Do Not Say” should not be said all at once.
@JennyDeVaughn #RIS11
Lesson Learned #2 Explore innovative recruiting services from vendors already approved into your budget.
Lesson Learned #2
• Familiar external partners make it easier to get
your current and future budget approved
• Get more than a quote from an external resource • Discuss your desired result and ask for their solution
• Give your leadership two solutions to choose from
that will provide preferred outcomes
Result:
• Partnered with Monster.com on our first WM
Careers videos, as a part of their services offered
Explore current vendor innovative recruiting services.
Waste Management Careers http://bit.ly/WMCareersVideo
@JennyDeVaughn #RIS11
Lesson Learned #3 Focus on the bottom line, not professional pet peeves.
Lesson Learned #3
•No one is promoted for keeping the office
microwave clean
•Find out when and how your talent acquisition
department is measured
•Look for areas of opportunity, not places to hang
“Your Mother Doesn’t Work Here” signs
Result:
•Offered social recruiting training for each team,
during their pre-scheduled weekly meetings
Focus on the bottom line, not professional pet peeves.
Lesson Learned #4 It’s ok to start a social media profile by broadcasting jobs.
Lesson Learned #4
•Although not ideal, realize this is phase one of your
social platform
•Monitor traffic and other metrics
•Update your strategy with recommendations based
on initial findings
Result:
•Switched from broadcasting jobs to engagement
and double followers/fans within 3 months
It’s ok to start a social media profile by broadcasting jobs.
Lesson Learned #5 Find a corporate champion that other executives respect.
Lesson Learned #5
•Communicate the strengths and positives of your
innovative idea with her/his interests in mind
•Present concise ideas in a preferred format
• Email with bullet points, PowerPoint or spreadsheet
• Include a financial visual of the potential positives
•Show a timeline of specific steps/phases
Result:
•Met advocates in Operations and other departments
to help them reach their goals using social media
Find a corporate champion that other executives respect.
Lesson Learned #6 When you fail, resist complaining and adjust your strategy or tactic.
@JennyDeVaughn #RIS11
Lesson Learned #6
•Other corporate departments are allowed to fail
• Think prototype, pilot or trial
• Innovative ideas take extra work and time to
integrate
•Limit the impact of negative outcomes by using
30-60-90 benchmarks
Result:
•Monitored analytics of year-to-date recruitment
marketing spend to dismiss myths
When you fail, resist complaining and adjust your strategy or tactic.
@JennyDeVaughn #RIS11
Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt
@JennyDeVaughn #RIS11
My Innovative Inspiration Will (3) and Julia (5)
@JennyDeVaughn #RIS11
Thank you! Jenny DeVaughn
Manager - Social Media and Employment Branding
Waste Management
1021 Main Street, Suite 1200
Houston, TX 77002
LinkedIn | Facebook | Twitter | YouTube
http://www.WMCareers.com
Twitter: @JennyDeVaughn #RIS11