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INSEAD Building Businesses In Silicon Valley course presentation
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Top 10 Trends For This Decade
Sramana Mitra, Founder, 1M/1M
5 Billion people on the Internet by 2020
30-‐40% cost savings experienced by early adopters; Intel $650M target
Huge penetration of technology into SME businesses
Massive, global entrepreneurial opportunity
Opportunities: Collaboration, Infrastructure, Analytics, Vertical Apps
Geographies are changing • Latin America, Africa, South East Asia, Eastern Europe, China Rising
• Second, third tier cities in India becoming relevant
• Near-‐shore USA • Huge opportunity for global development, including rural
Facebook: 750M+ | Tencent: 600M+ | LinkedIn: 115M+
Social News, Social Games, Social Shopping
Specialized Social and Professional Networks
Enterprise Social Networks
Crowd Sourced Business Apps
Mobile Social
Niche e-‐commerce
Niche community
Niche content apps
Vertical search
Local search and services
Location-‐based services
Personalization
Vision: The Contextualized Web
Business Models
Robust monetization numbers
Huge movement from TV and print over to online
Search Advertising is massive • PPC and SEO – great customer acquisition strategies • Display – Vertical Ad Networks, Social Media -‐ big
Interesting innovations in monetization models
Fastest growing company in the history of business?
Quiz:
Notable Trend:
Big sites leaving money on the table
Gap:
Zynga – one of the fastest growing companies, ever • Riding on Facebook
Many entrepreneurs doing niche games, also
Main monetization model: Virtual Goods
In-‐game advertising gaining ground • as a monetization model • as a customer acquisition model
iPhone, iPad: Fastest adoption of a new technology in recent memory
Move from thin client to rich client: Apps
Opportunities: • Gaming & Entertainment | Media | Business Apps | Education | Healthcare
Rise of tablet as a media consumption device => huge uptick in online video consumption
Beneficiaries • Netflix | Akamai | Finisar | Polycom
Opportunities: Online Video Collaboration, eLearning, Entertainment, Media • Example: Vivu
Finally taking off in the Western world • Not yet everywhere
Disintermediation • Opens up opportunities for authors and creative types to work directly with Amazon and Apple to build franchises
Opportunity: The ‘book’ experience will change • Example: Children’s books, Text books – multi-‐media experience
Misconception
Truth: Financing is optional
Fact:
99% Rejection Rate
Reasons:
Worth building, especially if you own a large %
90% OWNER OF $5M COMPANY SOLD FOR $25M 5% OWNER OF $25M COMPANY
SOLD FOR $100M
$22.5m $5m
First two rounds:
Misconception
Truth: Financing is optional
Entrepreneurs:
Scarce resources
1M/1M mantra of lean startups:
For Inspiration, Role Models, Case Studies, Lessons
EJ1: Inspiration & Overview
EJ2: Bootstrapping
EJ3: Positioning
EJ4: Innovation
Every Thursday, Online
For $1000 annual membership fee
Core Curriculum + Elective Modules
One Million by One Million
Silicon Valley: The Next Decade The Next European Renaissance There’s a Trend To Spot In Groupon’s Growth Capitalism 2.0