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Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. In this Point of View, Rich looks inside the Content Marketing Playbook, an e-book published by the Content Marketing Institute.
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“Inside the Content Marketing Playbook”
Marketing Performance Services
“Has Content Been Crowned as King”
“…the publication of original content for the goal of generating leads,
enhancing a brand’s visibility, and stating subject-matter expertise.”
“Content marketing consists of any and all materials a company creates
and shares to better engage customers and prospects.”
Webinar/WebcastVideoVideo BlogE-LearningPodcast
Webinar/Webcast
Webinar/Webcast
• 42% of B2B Marketers• Top Five Effectiveness
Webinar/Webcast
• Call-to-action, follow up• Twice the benefit• Promotion strategy
Three Key Play Points
Video
• Avoid “talking head”• Build interest• Don’t sweat perfection
Three Key Play PointsVideo
Video Blog
• Sustained series• Build brand personality• Keep it real
Three Key Play PointsVideo Blog
e-Learning Series
• Tailor content• Popular mediums• Real-life examples
Three Key Play Pointse-Learning Series
Podcast
• Thematic• Consistent schedule• Integrate with blog
Three Key Play PointsPodcast
Webinar/WebcastVideoVideo BlogE-LearningPodcast
www.contentplaybook.com
Rich Cunningham Marcom ProductionsMultimedia Content Marketing Programs
Marketing Performance Services