RYAN LAWN & TREEOur Story

How did we get on the top 100 list?

WHAT DID IT TAKE?1. Employees as marketers

2. Employee ownership

3. Focus on quality

4. Focus on profits

5. Sharing our success

6. Emphasis on education

Employee Ownership

Marketing 101Turn Your Staff into the Marketing Department

Manage for Quality

Profit Margin

Income statement

Gross income

– Labor expense

– Cost of goods sold

– Other costs

$’s Profits

Share in the rewards of success

When we pass out the new ESOP valuation and our staff open their envelops, it’s fun!

How good are we?

Craig says he’s a 10. But like the rest of us, Craig knows we all have a lot of “getting better” to do!

Education

• Continual learning

• Teach our people to be the experts

Our staff does a lot of our training

On

The

Job

Training OJT

Importance of our people…

Families and children are a big deal

Overcoming Industry Obstacles

We face problems every year.

-----

Problems need solutions!

Imprelis was a huge issue

What is the environmental truth about the lawn? Is it a plus or minus?

WORKING WITH NATUREIce storms and droughts add extra income

(but we do not wish for these events)

Do rural trees really outlive urban trees? In every part of our country is this true?

Image of the industryFocus on the image of your staff!

Summing things up

--- Our Mission ---

Serve Godby helping our clients create beautiful,

sustainable landscapes,

while we create opportunities for our associates

and business partners.

We put high priority on our faith at Ryan

Game changers in my career1. Growing in my faith

2. Getting involved with Toastmasters

3. Learning the power of a spread sheet

4. Reading/watching “In Search of Excellence”

5. Committing my career to learning

6. Social Responsibility