Itracks Corporate Overview

Interactive Tracking Systems (Itracks)150 – 820 51st Street ESaskatoon, SKS7K 9X8

A New

Type of Comm

unity consumers want to be heard! are you listening?

A New

Type of Comm

unity getting started

step back and think

A New

Type of Comm

unity getting started

create an environment

A New

Type of Comm

unity getting started

populate

A New

Type of Comm

unity getting started

set expectations

A New

Type of Comm

unity getting started

listen

Engaging Online M

arket Research Comm

unitiessuccessful MROCs

1. More extroverted2. More creative and open-minded3. Problem solvers, not problem seekers4. Use Social media in their daily life5. More likely to create content in SM 6. More accountable

A successful MROC will have members who are

Engaging Online M

arket Research Comm

unitiesengagement

1. Take Time– Plan about 15-20 hours per week for

community management

2. Acknowledge– Personal responses are better

3. Share– Reinforcement

Engaging Online M

arket Research Comm

unitiesmember Interaction

• You learn more about your members and their lives• Members form bonds with each other and the brand • Unmet needs begin to surface• Innovation begins

Engaging Online M

arket Research Comm

unitieslead by Example

Take the lead- Write about yourself- Upload photos - Pull in content from other sources

Engaging Online M

arket Research Comm

unitieschallenge your members

• Assign tasks or homework• Break members up into teams for discussions, tasks or to problem solve

Daunting, artist unknown.

Engaging Online M

arket Research Comm

unitiesbalance

• Encourage sharing and listen to what the members want to talk about• Mix up targeted activities

- Short polls

- BBFGs/OLFGs

- Media uploads

- Discussions

- Contests

A New

Type of Comm

unity listen!

“Social media gives you the ability to check perception. You’re not speaking at people anymore, you are speaking with them.”

Brian Solis

A New

Type of Comm

unity listen!

Your Company +Sucks

A New

Type of Comm

unity listen!

A New

Type of Comm

unity take action

A New

Type of Comm

unity the GOMC story

“Trust Agents use today’s web tools to spread their influence faster, wider, and deeper than a typical company’s PR or marketing department might be capable of achieving.”

Chris Brogan

A New

Type of Comm

unity the GOMC story

A New

Type of Comm

unity the GOMC story

A New

Type of Comm

unity the GOMC story

A New

Type of Comm

unity the GOMC story

A New

Type of Comm

unity the GOMC story

A New

Type of Comm

unity the GOMC story

A New

Type of Comm

unity the GOMC story

A New

Type of Comm

unity the GOMC story

A New

Type of Comm

unity the GOMC story

A New

Type of Comm

unity the GOMC story

A New

Type of Comm

unity metrics

• 450+ members• Representation from 33 countries• 50+ jobs posted • 20+ webinars• Currently 3 guest bloggers • Resources library • Approximately 5 new members a

week

A New

Type of Comm

unity metrics

• 144 new qual accounts since June 1st, 2009.

A New

Type of Comm

unity metrics – new client revenue

Revenue from inbound leads 6 months after community launch.

Inbound Webleads Inbound Phone Inbound Email GOMC0%

5%

10%

15%

20%

25%

30%

35%

A New

Type of Comm

unity workshop

A New

Type of Comm

unity conclusion

Thank You