Trade Tips: Using Instagram

Helpful hints for public relations and marketing professionals

Instagram…

is a photo and video-sharing social network

enables users to take pictures and videos and apply filters

allows posts to be shared on other social networking sites such as Facebook, Flickr and Twitter

Optimize Instagram for your

business with these helpful tips

Have Balance

Post regularly with an equal number of business posts and fun posts

Implement an image posting plan to prevent saturating your feed

LIKE and comment on posts

Follow users on Instagram

Connect your Facebook and Instagram accounts

Engage People

Utilize trending hashtags (#) to increase reach and market your brand

Hint: Use popular hashtags, such as #TBT (Throwback Thursday) and #TT (Transformation Tuesday), to draw attention to your profile

Gain Followers

Embed your Instagram videos onto your website

Connect with the companies you want to connect with offline

Host photo and video contests

Gain Followers

Final Tidbits

Include your company’s information in the bio section

Add your brand’s hashtag to posts

Use Iconosquare (formerly Statigram) to find similar brands to connect with

To learn more about McKinney & Associates, visit www.mckpr.com

McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for nearly 25 years. From the beginning, McKinney has passionately and skillfully practiced public relations with a

conscience for local, national and international organizations.