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Institutional commitment and the Action Plan Peter G. Underwood [email protected]

Institutional Commitment And The Action Plan

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Page 1: Institutional Commitment And The Action Plan

Institutional commitment and the Action Plan

Peter G. [email protected]

Page 2: Institutional Commitment And The Action Plan

Starting points – the parent organisation Knowledge of the organisation

where is the locus of its management? centre distributed, regional

is its decision-making focussed on a leader or is it participative?

Climate of trust what happens when there is success? what happens when mistakes are made?

Page 3: Institutional Commitment And The Action Plan

Starting points – your service What is the reputation of your

service? What is the capacity of your service?

What does it do well? What does it do badly? What does it avoid doing? Are constraints because of people or

resources?

Page 4: Institutional Commitment And The Action Plan

Starting points - you To what extent do you trust your

staff? How do you react to success and

failure? to what extent are you willing to

learn from experience?

Page 5: Institutional Commitment And The Action Plan

The paradigm shift Information literacy empowers

individuals – they become more self-reliant less dependent on YOU more aware of the spread of

resources more demanding of access to a wide

range of resources less dependent on format and

location

Page 6: Institutional Commitment And The Action Plan

The image Information literacy is a product with “our brand” Marketing becomes key to generating institutional

commitment Marketing “mix” – now the “7 Ps”

Product Price Promotion Place People Process Physical evidence

[BOOMS, B. H. and BITNER, M. J. 1981. Marketing: strategies and organization structures for service firms. In Marketing of services, edited by J. H. Donnelly and W. R. George. Chicago: American Marketing Association, pp. 47-51.]

Page 7: Institutional Commitment And The Action Plan

Institutional commitment Depends on

clear and shared perceptions trust in the quality of the product confidence in the providers demonstrated need

Page 8: Institutional Commitment And The Action Plan

But . . . Disconnections

individual study versus group study multi-media digital culture library “complexity” versus search

engine “simplicity” library-centred versus user-centred

Primary task: how to align user and library expectations

Page 9: Institutional Commitment And The Action Plan

Action plan Critical Success Factors (CSFs)

how will you determine success? do the factors align with institutional thinking and

“success recognition”? Goals

what does the library team want to achieve? does this align with institutional thinking?

Audience who is to be influenced? how can they be reached? how will diversity be accommodated?

Evaluation how will the progress of this audience strategy be

measured? Who is to be involved and in what ways? Timescale