Intelligent Video Solutions/ Headshift Presentation June16, 2009

The Next Wave: Video, Its Not Just for

YouTube AnymoreLinda Sedloff Orton

President & Chief Creative OfficerIntelligent Video Solutions

B2B VideoForrester Research, eMarketer, comScore

Expert perspectives from John Medina, Albert Mehrabian, Paul Gladen

Examples of recruitment, marketing and communications web videos

Linda Sedloff Orton, IntelligentVideoSolutions.com © 2009

Forrester“Tap the Potential of YouTube for the Enterprise” Jan 13, 2009Consumer generated video is exploding

Media formats and video players are everywhere

comScore research: 100 million US consumers watched 13.6 billion videos on YouTube alone (in October 2008)

Technology Populism


“Unlock the Potential of Employee-Generated Videos for HR Initiatives”, Feb 17, 2009

Specific potential to:Retain tribal knowledgeBuild inexpensive training materialsSupport onboarding processEnhance recruitment brand


eMarketer.com, November 2008http://www.emarketer.com/Article.aspx?R=1006813


Types of Business VideosRecruitment – Creative, Personal, Scripted

Business Development – Formal, Educational, Clients

Branding – Linked, Message based, Ad-like

Communications/Training – Traditional, Historical, Cost-Effective, Educational


Unusual Brandinghttp://www.youtube.com/watch?v=6_MF11QYyjk


John MedinaIntroduction

12 rules for “Surviving and Thriving at Work, Home and School”

Relevance to video?

10 Minute Teaching Model = 2.5 minute video

ECS – Emotionally Competent Stimuli


Clever Recruitinghttp://www.youtube.com/born2consult


PracticeView™ - Video TrendsMuzeview Competitive Intelligence

The Emergence of Video – May 2009

Analysis of law, accounting and consulting firm use of video in marketing:

• Video is on a long term upward trend in professional services marketing

• The 120 firms monitored produced 103 videos during Q1 2009

• The 120 firms monitored produced 147 videos in all of 2008


What Makes a Video Viral?

“Less than 1% of [professional services firms] marketing outputs are currently video. This number is poised to explode in the coming years.”

- Paul Gladen, President and Founder, Muzeview, Missoula, MT

http://lsorton.wordpress.com


Business Development

http://www.muzeview.com


Video is appealing to our brains because of its motion, our short attention spans, and accepted non-verbal communication styles. Professor Albert Mehrabian’s communication model – over simplified and

misquoted – the gist for spoken communications developed in 1964 at UCLA

Mehrabian’s findings of the “message pertaining to feelings and attitudes” 7% are the actual words spoken 38% is the way the words are said 55% is in the facial expression


Video SEOVideo can live on a firm’s site but should also live as

part of the web

Video SEO is different than regular SEO

Your rankings for Video will show up much higher than a regular web page will

http://video.google.com/videosearch?q=corporate+speaker+women+leadership&emb=0&aq=f



If a picture is worth a thousand words, a video will communicate

your entire story - linda sedloff orton