InteractMedia automotive

Create - Engage - Motivate - Reward - Communicate

Interaction Made Simple

Selling new & used vehicles


Summary

• Interactive service to promote used and new stock

• Incorporates SMS, Video, Email and the mobile website

• Uses existing stock code or registration number to identify vehicle

• Managed Service – used in print, on the forecourt and TV/Radio ads.

Try the demo text „car‟ to 60111

• Low set-up & monthly fee.

• Real-time leads generated reporting solution

• All content is provided by the client.

• Drives test drives.


Thank your for your

enquiry, a digital

brochure has be sent

to your email

address. To locate

your nearest

dealership reply to

this message with

your postcode.

Generates a timed lead list -

Time / mobile / email / PC etc…

1. Digital Brochure Download

Existing Radio/TV/Print promotion

with call to action…

“Text „XXXX‟ followed by your email

to 60111 for a digital brochure”

(Name can be removed for simpler

call to actions)

Additional options of adding

specific car details can be added.

E.g. the user can specify from a

selection of car names/models

Your nearest

[name]dealership is

2miles away.

[name] Stockport

St Marys Way

Stockport

SK14AW

Tel: 0844 659 6318

Automated email with digital

brochure to interested

customers

[Dealership].

Would you like to

organise a test

drive? Reply Yes

Optional automated follow up.

Generates instant email to the

relevant dealership for call backData can be individually tracked for each dealership using unique Keywords. Dealers can

have unique date forwarded onto them based on keywords and/or postcode look ups.


Your nearest [Name]

dealership is 2miles

away.

[Dealership]

St Marys Way

Stockport

SK14AW

Tel: 0844 659 6318


Time / mobile / PostCode

Sent directly to local dealership

2. Simple Dealership Locator



“Text [Dealer NAME] followed by

your postcode to 60111 to find your

nearest dealership”


Dear Mr Davies,

Thank you for

contacting

[Dealership]. To

arrange your test

drive, please reply

with the car model

you are looking to

drive. e.g. C200 or

E350 etc.


Time / mobile / Car / PC etc…

3. Test Drive Enquiry



“Text „XXXX‟ followed by your first

& last name to 60111 to organise a

test drive”

Thank you Mr

Davies. Thank you.

To find the nearest

dealer to enable your

test drive, please

reply with your full

name and postcode.

e.g. John Smith M28

4LX

Generates an automatic email

direct to relevant dealership

with customer details.

Secondary response if

request is out of office hours,

e.g. “will call you tomorrow”

Third step can go on to promote the emailing of a digital

brochure by asking the customer to send their email in.


[Dealership Name].

Reg MT09 FRT

Bravo, 1.4 Manual

Flame Red

11,200 miles

Online link will

follow. For a test

drive call 0844 659

6318 or text

TESTDRIVE

4. Car Details - Digital Enquiry

Whether part of a promotion (e.g. Print) or within the dealership, the ability of

getting specific used car details send to your phone and email is a great way of

supporting customer interest and collecting data.

“Text car REG followed to 60111 to get details on your phone and to you email”

[Dealership Name].

Online link for Bravo

MT09 FRT.

www.dealerURL.co

m/3425583

To have this link sent

to your email reply

with your email

address.

Generates an automatic email

direct to relevant dealership.

Re customer details, specific

car enquiry and email.

Or a timed report.

MT09 FRT


InteractMedia - Who are we?

Specialists In Mobile Marketing Activities with over 15 years

experience of consumer mobile interaction & marketing.

Specialising in…

• Interactive Consultancy

• Mobile Strategies

• Mobile Based Interactive Campaigns

• Interactive Digital Signage

• Mobile to Online / Mobile to Store Footfall


Why?

Mobile is the only „One to One‟ & „One to Many‟

communication device offering 24hr contact with the user.

Delivering….

Instant Interactivity

Direct Communication to your Customer

Ongoing Dialogue/s

Fulfillment of Content/Voucher Codes etc…

Customer Database

„If a customer is visually interacting with your brand and/or

promotion why not allow them to interact on a one to one

basis immediately?….It‟s a missed opportunity…‟


Brand awareness to Accelerated Sales

Events / Promotional Activities

Print / Magazines

Media - TV / Radio Advertising

On Pack Promotion

In Store Promotion

Create an

ongoing

dialogue with

your customer

while they are

on the move

Billboards / Digital Signage


Our Tools

InteractMedia specialise in implementing unique mobile strategies from one off promotional

solutions through to integrated mobile systems to support ongoing marketing campaigns.

Our innovative build solution makes us more agile than any other solution on the market. This

means we can provide the right solution for the right outcome, at speed and on budget.

We visually create your solution, instantly manage the content and data, launch quickly.

Dear Mr Davies,

thank you for your

comments. As a

reward use this

code for

10% off at

www.xxxxx.com

VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH


The following items are opportunities around enhancing interactivity with

existing and/or dedicated marketing activities within the Automotive industry.

Their key focuses are to…

- Drive instant interaction and collect Data

- Drive online footfall from marketing activities

- Drive showroom footfall

Each of these activities can be used to support a varied array of marketing

activities to track varied routes of interest (e.g. Radio/Print/Tv).

Automotive - Interactive Marketing


The Possibilities…

… are endless!

Mobile is the only 24/7 communication device that connects directly to the consumer.

Attracting the consumer is only half the battle… the next steps are to…

Engage - Simple Txt call to action can generate a whole interaction of rich media.

Motivate - Create a value added service

Reward - From seeing your name in lights, posting opinions or voucher rewards.

Communicate - Ongoing dialogues strengthening brand awareness and sales opportunities.

… why not!

Business

InteractMedia automotive