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Internal Customer Development
Andrea Hill@afhill
Get Back in the BuildingGet Back in the Building
1.Identify your biggest risk2.Assess your options3.Don’t mess it up!
Identify your biggest risk
1.Identify Your Biggest Risk
Assess your options
1. Customer Interviews
2. Stakeholder Analysis
1. Expertise 2. Legitimacy3. Willingness to engage4. Influence 5. Necessity of involvement
Stakeholder Analysis
COMMUNICATE (High Level) ENGAGE
PASSIVE COMMUNICATE (Low Level)Expertise
Level of Interest
High
Low
Low
High
SK
BS
DG
DC
Stakeholder Analysis
COMMUNICATE (High Level) ENGAGE
PASSIVE COMMUNICATE (Low Level)Expertise
Level of Interest
High
Low
Low
High
SK
DC
DK
BS
Stakeholder Analysis
COMMUNICATE (High Level) ENGAGE
PASSIVE COMMUNICATE (Low Level)Expertise
Level of Interest
High
Low
Low
High
SK
DC
BS
Don’t mess it up!
1.Identify your biggest risk2.Assess your options3.Don’t mess it up!
1.Identify your biggest risk2.Assess your options3.Don’t mess it up!
Ok, NOW You Can Head On Outside!Ok, NOW You Can Head On Outside!
