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IBM project, Hashemite university
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Mudieb Haddad group
The group was founded by
Haddad Mousa Mudieb
in 1953
Est. 1983
TODAY The company
1 . It is a global manufacturing and distribution company.
2. it’s a member in the European snack food Association.
3. The company received ISO 9001 and HACCP certificates.
4. It has internationally known brand
names such as Mr. Chips.
5. The largest Market share in JORDAN
And the product we’ve chosen …
The product we’ve chosen
About our product:
1. The brand name : BUGLES بيوقلز
2. Weight: Almost 15gm.
3. Prices in Jordan : 10 piaster's for the 15 gm. Pack.
4. Available flavors:
Why we want to
take this product to new international markets ??
WHICH LEADS TOIncrease our sales raising profits
of the local market Saturation
New opportunity to increase the sales
The countries we’ve analyzed
1. Iraq
2. West bank
About Iraq About west bank
DC Ramallah Baghdad
Language Arabic -Arabic - Kurdish
population 31,858,481 2,676,740
About Iraq About west bank
GDP $6.641 billion $130.6 billion
Purchasing power parity 8.022 Billion $ 155.4 Billion $
Rank 178 162
GDP per capita (PPP) 2,900 $ 4,600$
About Iraq About west bank
Area Space 5,860 sq. km. 438,317 sq. km.
Exports 666.1 million $ 88.27 billion $
Imports 56.89 billion $ 4.319 billion $
About Iraq About west bank
currency price (JD)
1.00 ILS = 0.274571 USD currency price (USD) 1.00 IQD = 0.000860069 USD
1.00 IQD = 0.000608755 JOD 1.00 ILS = 0.194343 JOD
Currency Iraqi Dinar Israeli shekel
And based on the previous data,
the country we chose is ….
The possible entry modes are:
Direct exporting
In-direct exporting
Keef y3ni ????
Indirect exporting
The Intermediary
The Intermediary
Shops B
Shops A
Shops C
Direct exporting
Shops B
Shops A
Shops C
Entry mood COMPARISON
Control
Risk
Profitability
Cost
Time
knowledge
In-direct direct
INDIRECT EXPORTING
Shipping costs
2000 - 2500 JD / truck
2000 - 2500 JD / truck
2000 - 2500 JD / truck
2000 - 2500 JD / truck
Dimensions of the containers
2500 box / truck 48 unit /box 120000 unit / truck
1.5-2 piaster /unit
WHICH MEANS
The agent we chosen
Al-Rand Co. for exporting and importing
Pricing
Production cost transporting cost profit margin for the company profit margin for the agent profit margin for the shop
consumer price
4P 2P
3P 4P 2P
15P
in Iraqi dinar 250 IQD
The payment method
LCs
The Issuing bank
Why we choose
this bank ?
1. An international bank.
2. Trusted and credible bank.
3. Low commission rate.
4. Speed in paperwork and issuing procedure.
OUR RECOMMENDATIONS
in addition to the Arabic writing on the back of the package , we need to also translate this writing into Kurdish as well.
FIRST
We will make the product packaging in yellow for Kurdistan because yellow is a holly color to them.
also
Advertisements on the Iraqi channels would create product awareness , therefore generate sales.
One last thing we recommend
THE END
The Hashemite university Dept of Business Administration
International business (Full-time)
Project by : Yousef Ziadat
Malik Jamal
Shadi Sidawi
Faissal Alhawamdeh
Instructor : Dr. Radwan AlKharabsheh
Thank you For your time and attention
