Conference Overview

“… the business enterprise has only two basic

functions: marketing and innovation”-Peter

Drucker, the father of modern marketing.

As markets in developed world are

increasingly becoming saturated, businesses

are focusing on emerging markets These

markets provide enormous opportunities for

marketers who can customize and

contextualize market offerings to specific,

localized needs of customers in these

economically and culturally diverse regions.

Therefore, marketers have to intensify their

imagination and innovations in their

marketing strategies for emerging markets

for understanding and serving these markets

in a better way. Organizations that are

innovative and adaptable to such changing

global scenario, can only sustain for longer

period of time.

It is against this backdrop that this

International Conference on ‘Innovative

Marketing Strategies for Emerging Markets

– What’s Next?’ focuses on challenges and

opportunities faced by marketers for being

innovative and successful in the fast-growing

emerging markets. It would provide a

platform to the participants for deliberating

on various issues relating to innovative

marketing strategies relevant for emerging

markets.

Conference Objectives

The conference aims to provide opportunities for academicians,

researchers, corporate executives, and students to share, learn

and contribute to the discussion on:

• Understanding the background of Emerging Markets.

• Strategies for unleashing the potential of Emerging Markets.

• Differential marketing strategies for Emerging Markets.

• Contemporary issues and challenges related to Emerging

Markets.

Conference Sub-themes

On the theme of ‘Innovative Marketing Strategies for Emerging

Markets’ the conference will throw light upon the Innovative

approaches and strategies being adopted by marketers,

focusing on the following issues:

• Environmental Challenges in Emerging Economies.

• Emerging Opportunities and Segments.

• Emerging trends in E-Marketing.

• Product Design and Development for Emerging Markets.

• Pricing Challenges in Emerging Economies.

• Challenges of Branding in the Emerging Markets.

• Advertising and Promotional Strategies in Emerging

Economies.

• Distribution strategies in Emerging Markets.

• Creative Marketing Strategies.

• International trade and Emerging Economies.

• Impact of Social Networking on Marketing Strategies.

• Marketing to the Bottom of the Pyramid (BOP)

• Reinventing CRM Strategies for Emerging Markets.

• New Performance Indicators for Marketing.

• Cost Effective Approaches to Marketing.

• New Approaches to Marketing Analytics & Intelligence.

Call for Papers

Conceptual and Empirical papers on the sub-themes areinvited from academicians, researchers, corporateexecutives, and students. Authors are invited to submitoriginal unpublished manuscripts that demonstratecurrent research on the topics of the Conference.

Guidelines for Paper

Abstract

Abstracts should be sent as a soft copy (MS Word 2007)through email to samaroh2013@ssim.ac.in. The authorsshould clearly mention under what sub-theme of theconference the abstract is to be included. The detailedguidelines are given below:

Length 300 to 500 words excluding title/coverpage

Margins 2.5 cm or 1 inch

Font Times New Roman, 12 point

Line Spacing 1.5

Title Page Title, author(s), aff iliation(s), contactdetails

Key words &Phrases Four

An abstract in the prescribed format should reach the

conference committee not later than November 30, 2012.

The authors will be notified of acceptance by December

10, 2012.

Full Paper

The authors, whose abstract is selected, should submit

the full paper by January 10, 2013, to samaroh2013@

ssim.ac.in. The full paper must include a clear

indication of the objective(s) of research, methodology,

major f indings, implications, and key references. The

guidelines for full paper submission are as follows:

Max. Length 5000 words excluding title/cover page

Margins 2.5 cm or 1 inch

Font Times New Roman, 12 point

Line Spacing 1.5

Title Page Title, author(s), aff iliation(s), contact

details

Abstract Not more than 500 words

Key words &Phrases Maximum Four

Review and AcceptanceAll papers submitted for the conference will be evaluatedthrough a double blind review by expert reviewers. Theywill be reviewed for their originality, clarity and relevanceto the theme. The authors also have to ensure that theirwork is original as their contributions will be tested forplagiarism. Acceptance or rejection of full paper will bepurely based on the policy of the conference committeeand the same will be intimated to authors.

Publication of PapersAccepted conference papers will also be published asproceedings in the form of a book with ISBN and will begiven to all registered participants. Select paperspresented at the conference will also be chosen andpublished in SUGYAAN, management journal of SivaSivani Institute of Management (ISSN – 0975 – 4032).

AccommodationThe participants will have to make their own arrangementsfor stay during the conference. However, the conferencecommittee will provide a list of hotels in the twin cities ofHyderabad and Secunderabad. For those desiring to stayat the campus, modest accommodation in student hostelscould be arranged at a nominal charge of Rs. 550 per

day per person (Including Breakfast & Dinner), subject toavailability and prior intimation.

RegistrationConference participants should pay the registration feesby Demand Draft, payable at Hyderabad and drawn infavor of ‘Siva Sivani Institute of Management’. Theregistration fees must reach conference committee byJanuary 15, 2013. A 15% reduction in the registration feeswill be given for a team of three or more candidates fromthe same organization; also there is an Early Bird offer of10 % discount for registering on or before 31st Dec 2012.

Category from India from Abroad

Academicians &Research Scholars INR 2000 US$ 75

Industry Delegates INR 3000 US$ 100

Full Time Research Scholars INR 1500 US$ 50

Students INR 500 Nil

The conference registration fees will cover the conferencekit (including ISBN volume), lunch and refreshments. Incase multiple authors desire Conference Kits, all authorswill have to individually register. A single authorpresenting multiple papers should get registered for eachpaper.

Important Dates

Last Date for Abstract Submission Nov. 30, 2012

Notification of Acceptance of the Abstract Dec. 10, 2012

Early Bird Offer of 10% reduction onregistration before Dec. 31, 2012

Last Date for Submission ofSelected Full Papers Jan. 10, 2013

Last Date for Registration Fees Jan. 15, 2013

Conference Dates Feb. 11-12, 2013

Chief Patron

Mrs. Aarathy SampathyPresident & Chief ExecutiveSiva Sivani Group of Institutions

PatronMr. Sailesh SampathyVice President & Deputy Chief Executive

Siva Sivani Group of Institutions

Conference Chair

Prof. B. Muralidhara RaoChairperson – Marketing Area

Advisory Committee

Prof. M. KamalakarExecutive Vice President,Siva Sivani Group of Institutions

Dr. V. G. ChariDirector - Academic, SSIM

Sri Shiv Kumar RungtaVice President, FAPCCI, Hyderabad

Ms. Sunita VenkataramanHead of Marketing and Consumer Sales,South East Asia, Intel Corporation, Singapore

Sri Asit. K. BarmaHead - Global Marketing and StrategyDefiance Technologies, Chennai

Sri Mithileshwar JhaProfessor of Marketing, IIM, Bangalore

Sri Joffi ThomasProfessor of Marketing, IIM, Kozhikode

Organising Committee

Dr. P.V.S. SaiDirector - Training and Consultancy

Prof. B.S. RaoI/C Director - International Relations

Dr. S. F. Chandra SekharChairperson - HR Area

Dr. S. V. Ramana RaoChairperson - Finance Area

Prof. Anil KumarProfessor - Marketing

Dr. Madhavi PandyaProfessor - Marketing

Convenors

Mr. S. SaibabaAssistant Professor –Marketingsaibaba@ssim.ac.in+91 99854 24930

Mr. Arijit SantikaryAssistant Professor –Marketingarijitsantikary@ssim.ac.in+91 99637 13840

Ms. M. PratimaAssistant Professor –Marketingpratima.m@ssim.ac.in+91 90000 10917

SIVA SIVANI INSTITUTE OF MANAGEMENTNH – 7, Kompally, Secunderabad – 500 014.Andhra Pradesh, India.

Tel : 040-27165450, 51, 53, 54 /040-65457236/37,

Fax : 040-27165452

e-mail : samaroh2013@ssim.ac.inWeb : www.ssim.ac.in

Venue

About SSIMS. P. Sampathy’s Siva Sivani Institute of Management (SSIM), promoted by Siva Sivani Group of Institutions, isone of the leading Business Schools in South India, offering various AICTE approved, two years full-time residentialand non-residential management programmes. SSIM was one of the first management institutes in AndhraPradesh to be approved in 1992, when it started PGDBM, the flagship program. With the addition of the otherPGDM programs over the years, the present capacity is 525 students per annum. The institute has more than 50full-time faculty members. The Institute offers an ideal environment for imparting value based managementeducation. Stalwarts from both the industry and the academic provide inputs for fine tuning the course curriculumto meet the needs of the industry. SSIM is consistently ranked amongst the top Business Schools in the country.Currently, SSIM is:

� Ranked 7th amongst the ‘Top Business Schools of Excellence’ as per CSR-GHRDC B-Schools Survey 2012.

� Ranked 4th among ‘Top Business Schools of Excellence in AP’ as per CSR-GHRDC B-School Survey 2012.

� Ranked 1st B- School in Placements in A.P. for 2012 as per Business World Survey.

� Rated as “A” at the State Level and “B” at the National Level by CRISIL with respect to the Residential TPSProgram

� Ranked “A++” in the country amongst the Best B-Schools as per Business India Survey November 2011.

� Ranked 30th in the country amongst the ‘B-Schools of Excellence’ as per Business Barons Survey of February2012.

Name of the Delegate:______________________________________________________

Delegate Category: Corporate Faculty

Research Scholars Student

I shall present a paper/ attend the conference as a participant ______________

___________________________________________________________________________

If presenting the paper, the title of the paper is ______________________________

_____________________________________________________________________________________________________________

Organization:______________________________________________________________

Designation: ______________________________________________________________

Address for communication: ________________________________________________

_____________________________________________________________________________________________________________

Phone _____________________ Mobile . _______________________________________

E-mail: ___________________________________________________________________

REGISTRATION FEE DETAILS:

Name of the Bank: __________________________________________________________

D.D. No.___________________Date_______________Amount____________________

Date: Signature ___________________

Address: Siva Sivani Institute of Mangement, NH-7, Kompally,

Secunderabad - 500 014. Andhra Pradesh. India.

DD to be drawn in favour of “Siva Sivani Institute of Management”,

payable at Hyderabad.

(Note: This form can be photocopied for use by other participants)

Siva SivaniInstitute of Management

Secunderabad

SAMAROH - 2013

International Conference on“INNOVATIVE MARKETING

STRATEGIES FOR EMERGINGMARKETS – What’s Next?”

February 11-12, 2013

Reg

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