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Whether you have a retail or wholesale, brick or click outlet for your products, increased traffic increases sales. This session guides you in using current customer lists to increase traffic online or in the door. Learn how to boost customer loyalty and use free services to find out what current and potential customers want. Discover list-building techniques whether you’re using email or snail mail to communicate with your customers. Finally, learn how a simple--and free--design feature enhances your Website’s search engine results. Each participant receives a complete Resource List and Email Marketing Workbook.
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copyright 2008 Labyrinth Hill
I think that maybe inside any business,there is someone slowly going crazy.
~ Joseph Heller, Something Happened ~
Internet and Marketing are NOTFour-Letter Words
Susan L. Harrington
CEO (Chief Education Officer)
Labyrinth Hill
copyright 2008 Labyrinth Hill
Profit in business comes from repeat customers,customers that boast about your project or service,
and that bring friends with them. ~ W. Edwards Deming (1900-1930, American Consultant and Statistician ~
Agenda Using your current customer list to increase traffic online or
in the door
Using free services to discover what your current and potential customers want
Simple ways to increase customer loyalty
List-building techniques whether you’re using email or snail mail
copyright 2008 Labyrinth Hill
The Pareto Principle…80% of revenue comes from 20% of customers.
~Vilfredo Pareto (1848-1923), Italian economist and sociologist
Current Customers Newsletters - share your expertise
www.ConstantContact.com/index.jsp?pn=labyrinthhill
Postcards
www.OvernightPrints.com
Referrals
Incentives
Potential Customers Chamber of Commerce
Charitable Donations
Garden Club
Schools
Visitor Bureau
Website
Increasing Traffic
copyright 2008 Labyrinth Hill
Luck is when preparation meets opportunity. ~Seneca - Roman dramatist, philosopher,
& politician (5 BC - 65 AD)
copyright 2008 Labyrinth Hill
What we have here is a failure to communicate.~ Strother Martin in Cool Hand Luke ~
What do they want?
Three simple rules for successful surveys:
Keep it short
Do not ask personal information
Give an incentive for survey completion www.ConstantContact.com/index.jsp?pn=labyrinthhill
www.SurveyMonkey.com
www.Zoomerang.com
copyright 2008 Labyrinth Hill
Building Loyalty
Birthday Coupons
Customer Rewards
Frequent Buyers
Newsletters
Tours and Classes
Partnerships
Do what you do so well that they will wantto see it again and bring their friends.
~ Walt Disney ~
copyright 2008 Labyrinth Hill
Developing PartnershipsNursery Summer Market
copyright 2008 Labyrinth Hill
If you build it, they will come.~ Field of Dreams ~
Building your contact list: Where do you interact with
customers and prospects?
Email Phone Website Farmers Market Retail storefront
copyright 2008 Labyrinth Hill
What we become depends on what we readafter all of the professors have finished with us.
The greatest university of all is a collection of books.~ Thomas Carlyle ~
Books: Cheap Web Tricks, Anne Martinez Growing a Business, Paul Hawken The E Myth Revisited, Michael E. Gerber Think and Grow Rich, Napoleon Hill
Resources: Constant Contact, Email Newsletter,
www.constantcontact.com/index.jsp?pn=labyrinthhill Half.com, Used Books, www.half.com Local Library Small Business Center Overnight Prints, Postcards, www.overnightprints.com Survey Monkey, Surveys, www.surveymonkey.com
copyright 2008 Labyrinth Hill
Four action items to begin next week:1. Use your current customer list to increase traffic
Send your best customers a postcard
2. Use a survey to discover what your customers want Find out how they plan to use your products
3. Increase customer loyalty Begin a quarterly newsletter to share your expertise
4. Build your contact list for a marketing campaign Start taking names now
If we did all the things we were capable of doing,we would literally astound ourselves.
~ Thomas Edison ~
copyright 2008 Labyrinth Hill
Every morning I awake torn between a desireto save the world and an inclination to savor it.
This makes it hard to plan the day. ~ E.B.White ~
Keynote Addresses - WorkshopsSmall Group Presentations
Lavender is More Than a Color Lavender: From Soil to Sachet
Half-Day Workshop Six-Week Online Course
Labyrinth Design for a Sanctuary Garden The Five-Minute Greenhouse
Susan Harrington [email protected] - 360-638-2642