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Blogging for Internet Marketing
Maria “Ria” A. Josehttp://www.alleba.com
Notre Dame of Marbel UniversityFebruary 2, 2008
Marketing
process that is needed to discern consumers' wants
focusing on a product or service to those wants
to mold the consumers toward the products or services
fundamental to any businesses growth create the consumer awareness of the
products or services
Wikipedia: Marketing
Internet Marketing
online marketing or Emarketing marketing of products or services over the
Internet interactive ties together creative and technical aspects
of the internet, including design, development, advertising and sales
Internet Marketing Methods
search engine marketing display advertising e-mail marketing affiliate marketing interactive advertising online reputation management Social Media Marketing Methods: blog
marketing, and viral marketing
Advantages
availability of great amounts of information accessibility reduced need for a sales force faster and easier expansion of business relatively low cost of entry
Advantages
one-to-many approach behavioral targeting measurability response and immediate results
Limitations
not all people may get the message low speed Internet connections inability of shoppers to touch, smell, taste or
try-on tangible goods before making an online purchase
How to Succeed
Have goals Innovate Be disciplined Know your product and services well Communicate well Be Updated Be Passionate Focus on the Product or Service
