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Internet + Marketing For CEOs
4 Minutes
• “By the time there is a ycase study in your specific industry, it’s
i b lgoing to be way too late for you to catch up ”for you to catch up.”
»Seth Godin»Seth Godin
3 Minutes
• “Either write something worth reading about or do
hi hsomething worth writing about ”writing about.”
»Ben Franklin»Ben Franklin
2 Minutes
• “If you have more money than brains, you should focus on outboundfocus on outbound marketing. If you have g ymore brains than money, you should focus onyou should focus on inbound marketing.”g
»Guy Kawasaki
1 Minute
• “What gets us into gtrouble is not what we don’t know. It’s what
k f hwe know for sure that just ain’t so ”just ain’t so.”
»Mark Twain»Mark Twain
Internet + Marketing For CEOs
Who Moved My Chustomers?Who Moved My Chustomers?Step-By-Step New MarketingCEO & The TeamCEO EconomicsCEO Economics
Outbound Marketing
Outbound Marketing Is Dead
800-555-1234AnnoyingSalesperson
The Next 50 Years
Step by Step MarketingStep-by-Step Marketing
Step 1
• Blogg• Podcast• VideosVideos• Webinars• PresentationsPresentations• eBooks• News Release• News Release
Step 2
• 8 Marketing Tips From An Olympic• 8 Marketing Tips From An Olympic Gold Medalist
• Vs• Vs
• Colleen’s Tuesday AM Thoughts
Step 3
Step 4
• V• E• P• A
Step 4
• Valuable• Easyy• Prominent• Action Orientedct o O e ted
Step 5
New Marketing TeamNew Marketing Team
• D• A• R• CC
• Digital Nativeg• Analyticaly• Reach• Content CreatorCo te t C eato
Modern Marketing “System”GraderBlog IM.com SEOPaid $$ Social
HubSpot Landing PageLeadsLeads
Un-Qualified Leads
Scoring
Qualified Leads
Nurturing
Demos / Customers
Did not buy
Modern Marketing “Org”
Marketing
Get FoundContent
Get FoundApps
Convert Partners Evangelist
R Burnes D Zarrella J Hopkins P Caputa K Knipp
R Corliss E Hebert
E MirmanC
OrtenbergP Kaw
g
CEO’s Role
UnderstandDo or DelegategTransparencyp yAuthenticityut e t c ty
Let 1000 Flowers Bloom
Internet EconomicsInternet Economics
Learn More
twitter.com/bhalligan