1. Internet Marketing By National Christians In Action Cheryl
A. Robinson
2. What Is Internet Marketing
As defined- Is the marketing of products or services over the
Internet.
3. Why Use The Internet?
In order to grow your business beyond your current customer
base, you need to market your products or services online.
You will hear over and over again how the traditional ways of
advertising have been replaced by the incredible power that the
Internet provides.
4. Internet Statistics
45,000,000 Internet users in 1995
420,000,000 Internet users in 2000
1.73 billion in Internet users in 2010
78% of consumers trust peer recommendations over
advertisers
24-25% of the largest newspapers are experiencing record
declines in circulation
247 billion average number of emails per day
27.3 million tweets per day from Twitter
5. Internet Marketing is associated with several B u siness
Models :
E-commerce this is where goods are sold directly to consumers
(B2C) or businesses (B2B)
Lead-based websites an organization that generates value by
acquiring sales leads from its website
Affiliate marketing the process in which a product or service
developed by one entity (e-commerce business, single person, or a
combination) is sold by other active sellers for a share of
profits. The entity of the product may provide some marketing
material (sales letter, affiliate link, tracking facility) However,
the vast majority of affiliate marketing relationships come from
e-commerce businesses that offer affiliate programs.
Local internet marketing through which a small company utilizes
the Internet to find and nurture relationships, which are to be
used for real-world advantage. Local internet marketing uses tools
such as social media marketing, local directory listing, and
targeted online sales promotions.
6. INTERNET SOURCES
Websites
Social Networks
Blogs
Webinars
Tele-seminars
Video
7. Websites
Every business/organization should have a website.
Websites are a vehicle to display your products/services to
current and potential customers
Also, used to keep audience informed on current events your
organization/business is holding.
8. Social Networks
Facebook
Twitter
MySpace
LinkedIn
Americans now spend more time using social networks than they
do on email.
9. Facebook
If Facebook were a country, it would be the fourth largest in
the world!
Over 500 million (active) users
There are more than 150 million active users currently
accessing Facebook through their mobile devices.
10. Blogs
A blog is a type of website or part of a website. Blogs are
usually maintained by an individual with regular entries of
commentary about a particular subject matter.
Most blogs are interactive, allowing visitors to leave
comments.
11. Webinars
Are used to conduct live meetings, training, or presentations
via the Internet.
Each participant sits at his or her own computer and is
connected to other participants via the internet.
Webinars can be recorded and viewed at a later time.
12. Tele-seminars
Used to conduct live meetings, training, or presentations via
the telephone.
Hundreds of people can be on the same call communicating with
one another.
13. Videos
Create videos to display products, services, etc.
Can be embedded in your website, blog, etc.
Video can also be placed on slideshare, You Tube and other
video hosting sites.
14. Other Internet Options
Send thank you cards to clients
Send out invitations to events
Send out mass emails
Send out e-newsletter
Several ways to advertise your business in other social
networking sites, groupsites, etc.
15. The Internet Impact On Your Business
Allows you to reach a broader audience.
Easy to track through Autoresponders.
Increase sales while you sleep.
Communicate with customers and develop a relationship.
Develop an effective referral system.
16. Training Program
N.C.I.A. has a unique program aimed at training established,
new or developing businesses or organization how to effectively use
the internet to promote what they are doing.
17. Online Classes
Classes can be viewed in the comfort of your home.
All Classes are recorded in case you cant attend.
No special equipment or software-just need internet access
Weekly live classes
18. Sample of Classes
Basic Internet Tools
Set-up Facebook Fan Page
Free Internet Advertising
Creating An Audience
Set-up Events (Facebook)
Add videos, links, etc to your pages
Set Up Twitter Account
Set Up Skype
Set Up Pay-Pal Account
How To Create Blogs
Using Auto-Responders
Networking
Using You Tube
Producing Free Webinars
Free Teleseminars
Internet Radio Show
Attracting People To Your Site
Keywords/Meta Tags
Creating PowerPoint Presentation
Creating A Newsletter
How To Blast All Social Sites
How To Set-Up an Email Blast
PLUS, MUCH, MUCH MORE!
19. Low, Low Price For Members
National Christians In Action (N.C.I.A.) is a non-profit
(501c3) organization designed to assist the community elevate to
success.
Our membership is only $10.00 per year! Enjoy the benefits of
being a part of our outreach ministry.
20. N.C.I.A. Computer Lab
$50.00 consultation fee-waived for N.C.I.A. members.
$30.00 per month, $20.00 per month for N.C.I.A. members.
