Internet Marketing Tips & Strategies for 2012

Chris HornakDirector of Operations

Eyeflow.com

Build a Better WebsiteHire the right web designers• Are their sites search engine friendly/follow Google Guidelines?

• Ask for live examples and run them through woorank.com. – Lots of red could mean they don’t design for SEO. – Pay special attention to the SEO Basics, SEO Content, Usability and Technologies

sections.

Search Friendly Content

• When did you add new/unique content last?

• Can the content of your website answer the questions you get on a day-to-day basis?

• Is it easy to find? Do you even know your way around your website?

• Can you give someone a URL from your website over the phone?

• If a customer just had the content, would they think you’re an industry expert?

Leveraging Social Media

• Social Media has changed the game.– Brands no longer go after customers;

customers now search and follow their favorite brands.

• Be a Part of the Conversation.

Leveraging Social Media

• Start with the big 4.– Facebook – Your existing customers.– Twitter – Everyone else.– LinkedIN – Business relationships.– Google+ – Google

• Link to and from your website.

Leveraging Social Media

• Update regularly.

– What’s going on at your

business?

– What’s going on in your

industry?

– Ask questions.

– Share something funny.

Plan for the Future• Get to know Google

– http://www.eyeflow.com/learn/seo-resources/

• Don’t try to trick Google. Instead, help Google.– Would you feel comfortable explaining what you've done to a website that

competes with you?

• Hire the right SEO company.

Chris HornakDirector of Operations

Eyeflow.com

Thanks!Thanks!