1. Leveraging Virtual Worldsfor Real World Results Robin Teigland Stockholm School of Economics [email_address] www.nordicworlds.net October 2010

2. Todays presentation

Background

Some of my VW experiences

Moving forward with VWs

3. History tends to repeat itself. Innovation, financial crisis, industrial revolution, Steam engine Internal combustion engine Microelectronics Late 18 thC Late 19 thC Late 20 thC Schn 2008 Thirdindustrialrevolution? 4. Here comes the Immersive Internet ODriscoll2009 5. What are Virtual Worlds?

Persistent, computer-simulated, 3D immersive environments

Shared space/interactivity with others

In some cases, ability to manipulate/create content

In some cases, virtual economy and currency

6. Moving out of Gartner hype cycle trough Virtual worlds today http://www.gartner.com/it/page.jsp?id=1447613 >1 bln users 7. Building skills in virtual environments

My CV

Leading a virtual team of 30 individuals from across the globe

Creating and successfully executing strategies under pressure

Managing cross-cultural conflict without face-to-face communication

Teigland 2010 8. Clearly if social activity migrates to synthetic worlds, economic activity will go there as well. Castranova, 2006 http://www.flickr.com/photos/rodenberger/5085364909/in/pool-popartlab/#/photos/rodenberger/5085364909/in/pool-1240578@N23/

US$ 3 bln in virtual good sales in 2009 to grow to US$ 12 bln in 2012

US $222,000 raised at American Cancer Society Relay in Second Life

US$ 330,000 for virtual space station in Entropia Universe

Swedish government granted b ank license to Mind Bank in 2009

9. Todays presentation

Background

Some of my VW experiences

Moving forward with VWs

10. Accelerating learning in VWs Learning virtual teaming skills through experience Mahaley & Teigland 2010 http://www.youtube.com/watch?v=N8XPmp0qGyg 11. The last generation to attend college? http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/ 12. Co-creation and user innovation in VWs Teigland et al 2010, Helms et al 2010 Co-creating with users from across globe 13. Emergent organizing in VWs http://slpeacetrain.org/ Collaborating with like-minded individuals to pursue a vision Teigland 2010 http://www.flickr.com/photos/gwenette/4178487306/in/pool-peacefest 14. The rise of Avapreneurs and Born Virtuals?

Global markets

Micropayments

Microemployees

www.slentre.com/second-life-style-photolife-for-second-life/ Teigland 2010 Avapreneur = Avatar + entrepreneur 15. Todays presentation

Background

Some of my VW experiences

Moving forward with VWs

16. Increasing pace of technological change VWs on a stick Browser-based VWs Seamlessness through hypergrid http://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/ http://mediagrid.org/groups/technology/OFF.TWG/ "Create Once, Experience Everywhere 17. Exploring VW affordances Nonaka & Toyama 2003, Teigland et al 2010 Simulation Avatar design Multi-modal communicationCo-creation Archiving Immersion 18. Which professions and industries willnotbe revolutionized? 19. From the mobility of goodsto the mobility of financial capital to ...the mobility of labor? Teigland 2009 20. Interested in learning more ? 21. Karinda Rhode aka Robin Teigland [email_address] www.knowledgenetworking.org www.slideshare.net/eteigland www.nordicworlds.netRobinTeigland Photo: Lindholm, Metro Photo: Nordenskild Photo: Lindqvist We aint seen nothin yet! 22. NVWN Project Objectives

• To explore how entrepreneurs and SMEs globally use and could use VWs to improve competitiveness

• To create a Virtual Center for VW Entrepreneurship & Innovation

23. NVWN Overview

Project Team of 9 Partners

• Interdisciplinary: Communication, Design, Economic Geography, Entrepreneurship, Information Technology, Innovation, Strategy

• International: Denmark, Finland, Iceland, Norway, Sweden, USA

• Interorganizational: Academia, Industry, Public Sector

Timing: March 2010 to February 2012

Total budget approx. USD 1 mln

• Nordic Innovation Center: USD 500,000

• Co-financing by partners: USD 500,000

24. An international and interdisciplinary team

Sweden

Stockholm School of Economics, Center for Strategy and Competitiveness

• Associate Professor Robin Teigland

• Assistant Professor Gran Lindquist

• Research Associate Eilif Trondsen

• Research Assistant Serdar Temiz

Stockholm University

• PhD student Hanna von Schantz

• PhD student Elia Giovacchini

Uppsala Univ, CIND - Centre for Research on Innovation and Industrial Dynamics

• Professor Dominic Power

MindArk AB

• Christian Bjrkman, Chief Marketing Officer

• Per Jonasson, Director of Special Projects

Silver Design AB

• Ulf Berlin, CEO

• Patrick Geuder

Denmark

Roskilde Univ, Dept of Comm, Business and Info Technologies

• Professor Sisse Siggaard Jensen

• Assistant Professor Lisbeth Fr lunde

F inland

Univ of Turku, Institutions and Social Mechanisms

• Professor Antti Ainamo

• Dr. Titiana -Petra Moldovan

TEKES

• Development Manager Riku Mkel

Iceland

Icelandic Academy of Arts

• Director Fashion Dept Linda Bjrg Arnadottir

Norway

Univ of Agder, Center for Entrepreneurship

• Professor Jan Inge Jenssen

• PhD Student Bjrn-Tore Flten

• PhD Student Ahmad Alaraj