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Presented by
Dawn A Crawford Social Media & Communications Consultant
@SocMediaRckStr
Intersection of Social Media and Fundraising
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• Raleigh-based full service communications & fundraising agency that works exclusively with nonprofits
• Over 10 years of dedicated nonprofit experience paired with 7+ years of corporate advertising experience
• Bring us your problem and we’ll solve it
Clients, Experience & Affiliations
Social Media is a Conversation
Why Add Social Media to the Mix
• Pushes communication to your members and donors
• It’s where they are already spending time
• Makes your organization feel innovative & easier to find
• Sometimes easier than a updating a website
Testing! Testing!
• Don’t know where to start? • Do a quick test of your
members and donors to see where they are spending their social media time
• Use a free tool like SurveyMonkey or Google polls
tools make us human
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• Update members on events, new programs or fundraising totals
• Recruit new members – “shop before you buy”
• Become a thought leader - Share interesting news about your cause
Group PageRestricted Membership XCan Open to the Public X X
Cover Image X XEvents X XUpload Documents XAdvertise on Facebook XUpload Photos X XAnalytics XTimeline Features XVanity URL X
Make It Powerful
• Use images and videos• Have your members
turn on “notifications” so they get all your posts
• Take advantage of the cover photo to showcase members or cause
• Snag a vanity URL
• Live tweet events
• Update members on events/fundraising totals
• Recruit new members
• Share interesting news
• Get on VIP's radar
• Fundraise one tweet at a time - Have a sponsor/partner match number of tweets $1 up to a total
Cool Tool - Social Media DashboardHootSuite – HootSuite.com
• Manage Twitter & Facebook in one place• Schedule updates• Batch upload• Analytics
• Video is the next social media revolution – be ready for it!
• Need more of an example than Kony 2012?
• Share videos of events, members, leaders
• Tell story of who you help!
• Visual pin board of photos and ideas• 3rd most visited social media
site• Primarily happy photos, but
can be used for good
• Create a board for committee members for an event
• Try a visual “laundry list” of fundraising impact
• Photo sharing social network for iPhones and Androids
• Bought by Facebook in April so it will be around for a while
• Big hashtag culture
• Try a photo contest or just advertise your fundraisers
• Show your cause and members
• Can send images to Facebook, Twitter or blog
Google+
• Great for SEO• Still VERY early adopter• Hybrid of Facebook and Twitter – long form
information sharing• Hang Outs are fun thing to play with• Example:
• Ottawa Public Health - https://plus.google.com/114449461171984600499/posts
Find Your Mix
News X X X
Photos X X X X X
Videos X X X X X
Events X X X
Information Sharing X X X
Builds Trust X X X X
More Women X X X Unknown Unknown
Lots of Interaction X X X X X X
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start a ripple
Prime the Social Media Pump
• Give value• Be a person• Identify champions• Take it off social media• Engage often
Peer-to-Peer Fundraising:How It Works
Give Donations
Create Fundraising Pages & Ask for
Donations
Starts an Online CampaignNonprofit
Supporters, Board, Staff
& Volunteers
Co-WorkersFriends & Family Network
Peer-To-Peer Fundraising
• 7.5% transaction fees are industry standard + monthly fees
• Make sure it’s completely social media optimized
• Start small and repeat
Mega Example – Charity: water
$3,000,000 as of late 2010
parting thoughtshttp://fc05.deviantart.net/fs11/i/2006/241/d/e/swallow_tattoo_idea_by_meowle.jpg
Social Media is a Conversation
Explore
Nerd Out & Experiment
http://www.flickr.com/photos/marsdd/2986989396/sizes/o/
Say Bye-Byehttp://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/
Passion is Infectious
http://www.flickr.com/photos/krystalt/5248185017/sizes/l/