Innovation from very large scale idea search and evaluation

Shaun Abrahamson@shaunabe

contextcrowdstorming

cases

“Re-Imagination of Nearly Everything – Powered by New Devices, Connectivity + UI + Beauty”

“Magnitude of upcoming change will be stunning”

– Mary Meeker, partner KPCB

~ 50% of this disruptions is from crowds

2003

2001

2001

20001991

2000

2004

1995

1999

2005

1996

Less than a decade to transform the economics of audio/video

Date Source: Skype Journal.

1/1/0

3

1/1/0

4

1/1/0

5

1/1/0

6

1/1/0

7

1/1/0

8

1/1/0

9

1/1/1

0

1/1/1

1

1/1/1

20

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

Simultaneous Skype Users [a way of looking at the capacity of the network]

Num

ber o

f Use

rs

Source: Mary Meeker presentation at All things D.

Peer production FTW

“Not invented here” to “Proudly found elsewhere”

And it is not just “technology”.

1999 2012

Labo

r

Cap

ital

Ass

ets

Influ

ence

Dat

a The crowd as the gateway to critical resources

Sharing, Commenting, Reviewing

Open Innovation, Co-Creation, Peer ProductionLa

bor*

Cap

ital

Ass

ets

Influ

ence

Dat

a * often focused on innovation

Big Data, Collective Intelligence

1895 Chicago Times-Herald Contest

The winning entry – the Duryea automobile

2005. Same idea with DOD + robots

Driven by Local Motors

Driven by LM Client - DARPA

Driven by LM Community

What is driving this change?

Ronald Coase, Nobel Economist“Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?”About 75 years ago

“Transaction Cost” Reduction

Alex F. Osborn (the O in BBDO, inventor of brainstorming)“when it comes to thinking, let’s try to act as if we were two people – at one time, a thinker upper, a producer of ideas; at another, a weigher of ideas”About 65 years ago

Orders of magnitude process scale changes

Brand + IP + Confidentiality

Brand + IP + Confidentiality

The Right Question

The Right Question

The Right Question

The Right Question

The Right Incentives

The Right Incentives

The Coalition

The Coalition

Recruiting Participants

1st 2nd 3rd 5th

Balloons Found 10 9 8 8

MEGAS Money x x x Good x x x Meaning x x x x

Ecosystem Team size 5 8 1 10 Network size 5,000 1,000 50,000* 80,000** Existing network? no no yes yes

Encourage Results

From Paul Baran, " On Distributed Communications: MEMORANDUM: RM-3420-PR," AUGUST 1964, the Rand Corporation

The other network that evolved this way

Monitoring Participation

Active EditorsRe

tenti

on a

fter 1

yea

r (%

)

Monitoring Participation

Monitoring Participation

Monitoring Participation

Picking The Best

Picking The Best

Picking The Best

META

Recognize him? What about the device?

In the fictional Star Trek universe, a tricorder is a multifunction hand-held device used for sensor scanning, data analysis, and recording data.

The medical tricorder is used by doctors to help diagnose diseases and collect bodily information about a patient.

The word "tricorder" is "tri-" and "recorder", referring to the device's three scanning functions: GEO (geological), MET (meteorological), and BIO (biological).

Source - Wikipedia

A challenge to turn science fiction into reality

Long timeline to enable development of real prototypes

Influence = % of the revenue from future sales

Large % from submitting ideas that are voted on by community + Quirky

Fraction of a % for helping with research

More % for helping with naming/branding

Example of successful stats…

Partners ensure distribution which provides more incentives to participants

Crowdstorming

Shaun AbrahamsonNovember 13, 2012

@shaunabe